Ecommerce Growth Director

Mukti Organics; Mullumbimby; On-site; AUD 150,000 - 210,000; Full time

Job summary

Mukti Organics is seeking a commercially driven Head of eCommerce & Growth to own our DTC business and accelerate profitable growth from Mullumbimby, NSW. This role is not about simple website management but leading growth across Shopify, CRM, paid media and analytics.

You’ll partner with the CEO and internal teams to turn customer insight and data into action, drive conversions, and optimise every stage of the customer journey. Expect a hands-on leader in a founder-led growth environment.

Qualifications

• 7+ years’ experience across ecommerce, digital growth and/or performance marketing.
• Demonstrated track record of materially growing an ecommerce business.
• Strong commercial understanding of DTC ecommerce economics.
• Deep practical knowledge of Shopify / Shopify Plus.
• Strong capability across paid media, CRO, CRM/retention, performance creative, SEO and analytics.
• Hands-on experience using ecommerce and customer data to make better commercial decisions.
• Experience managing significant digital marketing budgets and external agencies.
• Experience with Klaviyo; Yotpo, Gorgias and similar Shopify technologies are advantageous.
• Experience in beauty, wellness or premium consumer brands highly regarded.
• Confidence working in a founder-led, fast-moving growth business.

Responsibilities

• Profitable ecommerce growth – revenue, forecasting, budgets and commercial performance.
• Customer acquisition – driving profitable new customer growth across paid, organic and emerging channels.
• Paid media performance – setting the commercial strategy, managing investment and agency accountability.
• Shopify & conversion – improving merchandising, customer experience, conversion, product discovery, landing pages, cart and checkout.
• Digital trading – leading ecommerce performance across launches, campaigns, promotions, gifting and key periods.
• CRM & retention – owning Klaviyo strategy, lifecycle marketing, loyalty, subscription and CLV.
• Analytics & optimisation – using Shopify, GA4, CRM, paid media and finance data to derive action.
• AI & automation – opportunities to improve experience, personalisation and productivity.
• Growth roadmap – prioritising initiatives with greatest revenue impact.
• Agency performance – managing ecommerce, tech and media partners against outcomes.

Skills

Ecommerce

Growth

Shopify

Paid media

CRO

CRM/Retention

SEO

Analytics

AI & automation

Budgeting

Tools

Shopify

Klaviyo

Yotpo

Gorgias

Job description

Mukti Organics is seeking a commercially driven Head of eCommerce & Growth to own our DTC business and accelerate profitable growth from Mullumbimby, NSW. This role is not about simple website management but leading growth across Shopify, CRM, paid media and analytics.

You’ll partner with the CEO and internal teams to turn customer insight and data into action, drive conversions, and optimise every stage of the customer journey. Expect a hands-on leader in a founder-led growth environment.