Head of eCommerce and Growth

Mukti Organics; Mullumbimby; On-site; AUD 150,000 - 210,000; Full time

Job summary

Mukti Organics is seeking a commercially driven Head of eCommerce & Growth to own our DTC business and accelerate profitable growth from Mullumbimby, NSW. This role is not about simple website management but leading growth across Shopify, CRM, paid media and analytics.

You’ll partner with the CEO and internal teams to turn customer insight and data into action, drive conversions, and optimise every stage of the customer journey. Expect a hands-on leader in a founder-led growth environment.

Qualifications

• 7+ years’ experience across ecommerce, digital growth and/or performance marketing.
• Demonstrated track record of materially growing an ecommerce business.
• Strong commercial understanding of DTC ecommerce economics.
• Deep practical knowledge of Shopify / Shopify Plus.
• Strong capability across paid media, CRO, CRM/retention, performance creative, SEO and analytics.
• Hands-on experience using ecommerce and customer data to make better commercial decisions.
• Experience managing significant digital marketing budgets and external agencies.
• Experience with Klaviyo; Yotpo, Gorgias and similar Shopify technologies are advantageous.
• Experience in beauty, wellness or premium consumer brands highly regarded.
• Confidence working in a founder-led, fast-moving growth business.

Responsibilities

• Profitable ecommerce growth – revenue, forecasting, budgets and commercial performance.
• Customer acquisition – driving profitable new customer growth across paid, organic and emerging channels.
• Paid media performance – setting the commercial strategy, managing investment and agency accountability.
• Shopify & conversion – improving merchandising, customer experience, conversion, product discovery, landing pages, cart and checkout.
• Digital trading – leading ecommerce performance across launches, campaigns, promotions, gifting and key periods.
• CRM & retention – owning Klaviyo strategy, lifecycle marketing, loyalty, subscription and CLV.
• Analytics & optimisation – using Shopify, GA4, CRM, paid media and finance data to derive action.
• AI & automation – opportunities to improve experience, personalisation and productivity.
• Growth roadmap – prioritising initiatives with greatest revenue impact.
• Agency performance – managing ecommerce, tech and media partners against outcomes.

Skills

Ecommerce

Growth

Shopify

Paid media

CRO

CRM/Retention

SEO

Analytics

AI & automation

Budgeting

Tools

Shopify

Klaviyo

Yotpo

Gorgias

Job description

Own the next phase of growth for one of Australia’s pioneering organic skincare brands.

Mukti Organics is looking for an exceptionalHead of eCommerce & Growthto take ownership of our DTC ecommerce business and accelerate profitable growth.

This is not a website management role.

We’re looking for a commercially driven, hands-on ecommerce leader who knows how to turn customer insight, data, technology and great marketing into growth.

You’ll own the performance of our ecommerce channel acrossShopify, digital trading, customer acquisition, paid media, CRO, CRM and retention, SEO, analytics, AI and ecommerce technology. You’ll work closely with our CEO, Brand and Creative teams, Customer Care, Operations, Finance and specialist agency partners to identify the biggest opportunities, remove barriers to growth and drive execution.

What you’ll own

Profitable ecommerce growth- revenue, forecasting, budgets and commercial performance.

Customer acquisition- driving profitable new customer growth across paid, organic and emerging channels.

Paid media performance- setting the commercial strategy, managing investment and holding agency partners accountable for CAC, ROAS, MER and new customer revenue.

Shopify & conversion- improving merchandising, customer experience, conversion, product discovery, landing pages, cart and checkout.

Digital trading- leading ecommerce performance across launches, campaigns, promotions, gifting, bundles and key trading periods.

CRM & retention- owning Klaviyo strategy, lifecycle marketing, loyalty, subscription, repeat purchase and customer lifetime value.

Analytics & optimisation- using Shopify, GA4, CRM, paid media and financial data to understand what is happening, why, and what we need to do next.

AI & automation- identifying practical opportunities to improve customer experience, personalisation, analysis, content effectiveness and productivity.

Growth roadmap- prioritising the initiatives that will have the greatest impact on revenue and profitability.

Agency performance- managing ecommerce, technology and media partners against clear commercial outcomes.

What we’re looking for

You are acommercial ecommerce operator who can think strategically and still get into the detail.

You’ll ideally bring:

7+ years’ experience across ecommerce, digital growth and/or performance marketing.

A demonstrated track record of materially growing an ecommerce business.

Strong commercial understanding of DTC ecommerce economics.

Deep practical knowledge ofShopify / Shopify Plus.

Strong capability acrosspaid media, CRO, CRM/retention, performance creative, SEO and analytics.

Hands-on experience using ecommerce and customer data to make better commercial decisions.

Experience managing significant digital marketing budgets and external agencies.

Strong budgeting, forecasting and project management capability.

Experience withKlaviyo; Yotpo, Gorgias and similar Shopify technologies are advantageous.

Experience in beauty, wellness or premium consumer brands highly regarded.

Confidence working in a founder-led, fast-moving growth business.

You’ll thrive here if you are

Commercial and ambitious, but disciplined about profitability.

Highly accountable - you want to own the number, not just contribute to it.

Data-driven and curious - always looking for the next material growth opportunity.

Strategicandhands-on - comfortable moving from annual planning to Shopify, analytics or campaign performance in the same day.

Decisive, proactive and comfortable turning insight into action quickly.

A strong collaborator who can work effectively with founders, creative teams, agencies and functional specialists.

Why Mukti Organics?

For more than 25 years, Mukti Organics has been creating premium, high-performance skincare through the intelligent union ofnature and science.

Our formulations combine certified organic botanicals and proven actives and are developed and made by us in Australia. Our approach is aligned with our values ofintegrity, innovation, transparency, responsibility, excellence and passion.

We have a strong brand, an established ecommerce business, an experienced internal team and specialist external partners.

Now we’re looking for the person who canbring those capabilities together and build the next phase of ecommerce growth.

The opportunity

If you can look at an established ecommerce business, quickly identify what is constraining growth, build the commercial plan and then personally help make it happen, we’d love to hear from you.

Competitive Salary Package

Permanent full-time
Mukti Organics Head Office, Mullumbimby NSW