Senior Growth & eCommerce Manager

drNC Skin; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

drNC Skin, a dermatologist-founded Australian skincare brand, seeks a Senior Growth & eCommerce Manager to own the eCommerce engine and drive next-stage growth. You’ll optimise conversion, retention and AOV, working with the Founder, paid media agency, and content teams to turn data into revenue actions.

You’ll own CRO, CRM, and lifecycle marketing, leveraging GA4, Shopify, and Klaviyo to identify opportunities across cohorts and channels, aligning launches with stock and marketing calendars.

Qualifications

• 5–8 years in ecommerce growth or digital marketing.
• Hands-on Shopify and Klaviyo experience required.
• Strong data-driven approach to CRO and retention.

Responsibilities

• Own and optimise Shopify storefronts (merchandising, PDPs, homepage, bundles) and improve conversion, AOV and cart metrics.
• Manage Klaviyo as a revenue channel with campaigns and automated flows.
• Analyze GA4, Shopify, and Klaviyo data to understand retention and cohort performance.
• Identify data-backed opportunities to increase basket size and cross-sell across products.
• Map the customer journey from first click to repeat purchase and fix drop-offs.
• Own the marketing calendar and coordinate email, site, social, PR, and paid activity around launches.
• Be the day-to-day contact for the paid media agency with briefs and assets.
• Lead product launch marketing across messaging, assets, channels and stock readiness.
• Own reviews strategy and extract insight for product and CX improvements.

Skills

Growth strategy

Ecommerce

Data analysis

Cross-functional collaboration

Tools

Shopify

Klaviyo

GA4

Shopify Analytics

Job description

About the role

Own the eCommerce growth engine of a fast-growing, dermatologist-founded Australian skincare brand.

drNC Skin is looking for a commercially minded Senior Growth & eCommerce Manager to take ownership of our eCommerce business and help lead our next stage of growth.

This isn't a marketing coordinator role or a position focused on simply keeping platforms running.

We’re looking for someone who wants to get under the hood of the business — understanding what’s driving revenue, where customers are dropping off, what’s happening across different customer cohorts and where the next growth opportunity lies.

You’ll own and improve the levers that drive eCommerce revenue — from the moment someone lands on the site to the moment they come back and purchase again. A major output of this role will be to drive improvements in conversion rate, retention and AOV, while reviewing cohort performance and identifying data-backed opportunities to improve customer lifetime value and cross-sell customers across the drNC range.

Working closely with our Founder, paid media agency and Social, Influencer & Content Manager to turn customer behaviour and data into action.

Key responsibilities

• eCommerce + CRO: Own and optimise Shopify across merchandising, PDPs, homepage, bundles, apps and the broader onsite customer experience. Monitor conversion, AOV, bounce and cart abandonment, identify friction and continually test improvements.

• CRM + Retention: Own Klaviyo as a revenue channel, including campaigns, segmentation and automated flows across welcome, post-purchase, replenishment, win-back and cross-sell.

• Customer + Cohort Performance: Dig into GA4, Shopify and Klaviyo to understand customer behaviour, retention, repurchase patterns and cohort performance.

• AOV + Cross-Sell: Find data-backed opportunities to increase basket size and move customers across the skincare, suncare and broader product portfolio through bundling, cross-sell, upsell and smarter CRM.

• Customer Journey: Understand the journey from first click to repeat purchase, identify drop-off points and lead the response when something isn't working.

• Marketing Calendar + Campaigns: Own the master marketing calendar and ensure email, website, social, PR and paid activity come together around launches, campaigns and key commercial moments.

• Paid Media Partnership: Be the primary day-to-day contact for the paid media agency, ensuring they have the briefs, creative, landing pages, offers and information required to perform.

• Product Launches: Coordinate the marketing rollout of new products across messaging, assets, channels and timelines, working closely with operations on stock and launch readiness.

• Reviews + Customer Insight: Own the review strategy and use customer feedback to identify opportunities across both product and customer experience.

About you

• 5–8 years' experience across eCommerce, growth or digital marketing

• Strong hands-on experience with Shopify and Klaviyo

• Confidence working across GA4, Shopify Analytics and Klaviyo reporting

• A strong understanding of CRO, retention, AOV, customer journeys and eCommerce growth

• The ability to interrogate customer and cohort data and turn it into commercial opportunities

• Strong project management skills and the ability to keep multiple campaigns moving

• Experience working with and holding external agencies accountable

• Strong creative judgement — you understand the difference between creative that simply looks good and creative that converts

• The confidence to work closely with a founder, surface problems early and bring solutions rather than waiting for direction

• Experience in beauty, skincare or consumer goods DTC experience strongly preferred

About us

In the crowded world of skincare, drNC Skin has a genuine product and founder edge.

Founded by specialist dermatologist Dr Natasha Cook, our products are dermatologist-designed and built around evidence, efficacy and simplicity — not trends.

Our products undergo stringent testing through certified Australian laboratories, and we take a rigorous approach to formulation, testing and product performance.

More importantly, customers are responding. New customer acquisition has more than doubled year on year, and we’re building the team and infrastructure required for the next stage of growth.

We have an established eCommerce business, a highly engaged returning customer base and significant opportunity still ahead of us.

If you want to join a business where there is already momentum, but plenty left to build, optimise and improve — this is that opportunity.