Growth-Focused Lifecycle Marketer

Sharp & Carter; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

Sharp & Carter is seeking a Marketing Executive to manage data-driven customer lifecycle campaigns across multiple channels, aligning acquisition, engagement and retention strategies. You will craft targeted communications to optimise performance across the member lifecycle and collaborate with internal teams and agencies for compelling campaigns.

The role focuses on executing omnichannel marketing programs, analyzing performance, and driving long-term customer value through iterative testing

Qualifications

• 3+ years experience in customer lifecycle and data-driven marketing roles.
• Proven track record of data-led campaigns driving acquisition, engagement and retention.
• Strong analytical skills to interpret data and draw insights.
• Experience developing test & learn frameworks and optimization programs.
• Excellent communication and collaboration with cross-functional teams.
• Knowledge of marketing automation platforms and CRM systems.

Responsibilities

• Execute acquisition, lifecycle engagement and retention campaigns with clear measures of success and reporting.
• Deliver omnichannel marketing communications across owned channels, offline media, digital and social advertising.
• Analyse campaign performance to identify opportunities for optimization and ensure targets are met.
• Collaborate with internal teams and agencies to develop compelling marketing collateral and messaging.
• Coordinate with internal teams to ensure seamless execution of marketing initiatives.
• Present campaign plans and performance metrics to stakeholders for alignment and post campaign review.
• Work with Marketing Managers to ensure successful execution of campaigns and initiatives.

Skills

Lifecycle marketing

Data-driven marketing

Campaign analytics

Test & learn

Cross-functional collaboration

Marketing automation

Tools

CRM systems

Marketing automation platforms

Job description

Sharp & Carter is seeking a Marketing Executive to manage data-driven customer lifecycle campaigns across multiple channels, aligning acquisition, engagement and retention strategies. You will craft targeted communications to optimise performance across the member lifecycle and collaborate with internal teams and agencies for compelling campaigns.

The role focuses on executing omnichannel marketing programs, analyzing performance, and driving long-term customer value through iterative testing