Digital Growth Lead — Ecommerce & CRM

Sharp & Carter; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Sharp & Carter seeks an experienced Digital Marketing Lead to drive acquisition and lifecycle growth across paid media, CRM, and the brand site in Sydney. You will execute always-on digital activity for eCommerce and retail, with performance tracking aligned to business targets.

You will own CRM & lifecycle strategy, lead paid media, oversee digital content, and ensure accurate measurement and optimisation across channels, partner with internal teams for SEO and conversion.

Qualifications

• 4+ years of Ecommerce and CRM experience with digital marketing exposure.
• Experience with email marketing, automation, and lifecycle programs.
• Familiarity with Shopify and digital analytics.

Responsibilities

• Own CRM & lifecycle marketing strategy.
• Lead paid media & acquisition activity.
• Drive owned digital channels & content.
• Own the digital customer journey across the brand site.
• Own digital performance, reporting & optimisation.
• Support retailer digital execution.

Skills

CRM & lifecycle marketing

Paid media

Email marketing

Automation

Lifecycle programs

Shopify

Digital analytics

Conversion & retention

Agency management

Project management

Tools

Shopify

Job description

Sharp & Carter seeks an experienced Digital Marketing Lead to drive acquisition and lifecycle growth across paid media, CRM, and the brand site in Sydney. You will execute always-on digital activity for eCommerce and retail, with performance tracking aligned to business targets.

You will own CRM & lifecycle strategy, lead paid media, oversee digital content, and ensure accurate measurement and optimisation across channels, partner with internal teams for SEO and conversion.