CRM & Growth Marketing Lead – Digital & Paid Channels

Sharp & Carter; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Sharp & Carter is seeking a digital marketing professional to drive customer acquisition and lifecycle growth across paid media, CRM, and the brand site in Sydney. You will execute always-on digital activity for ecommerce and retail, while tracking performance against targets.

Key responsibilities include owning CRM and lifecycle marketing, leading paid media, and managing agency partners. The role requires Shopify experience and a data-driven mindset to optimise the customer funnel.

Qualifications

• 4+ years' experience in Ecommerce and CRM.
• Experience in Consumer Appliances or similar highly regarded.
• Strong experience managing agencies (paid media).
• Proven success with email marketing, automation and lifecycle programs.
• Experience with eCommerce platforms (Shopify preferred) and digital analytics.
• Strong understanding of customer acquisition, conversion and retention strategies.

Responsibilities

• Own CRM & lifecycle marketing strategy, including segmentation and eDM planning.
• Lead paid media & acquisition activity, managing budgets and agencies.
• Drive owned digital channels and content aligned with brand campaigns.
• Own the digital customer journey across the brand site, landing pages and email/SMS lead generation.
• Own digital performance, reporting & optimisation with tracking and attribution.
• Support retailer digital execution with alignment to campaigns.

Skills

CRM strategy

Paid media management

Email marketing

Lifecycle marketing

Agency management

Shopify

Digital analytics

Retention strategies

Tools

Shopify

Job description

Sharp & Carter is seeking a digital marketing professional to drive customer acquisition and lifecycle growth across paid media, CRM, and the brand site in Sydney. You will execute always-on digital activity for ecommerce and retail, while tracking performance against targets.

Key responsibilities include owning CRM and lifecycle marketing, leading paid media, and managing agency partners. The role requires Shopify experience and a data-driven mindset to optimise the customer funnel.