B2B Marketing Executive: Growth, AI & Global Reach

Sharp & Carter; Victoria; On-site; AUD 85,000 - 120,000; Full time

Job summary

Sharp & Carter is seeking a Marketing Executive to drive B2B marketing initiatives that fuel customer acquisition, retention and growth. You will build compelling sales collateral, support go-to-market plans and manage CRM-driven campaigns to optimise lead nurturing and engagement.

Collaborating with stakeholders, you’ll steward partnerships, coordinate industry activity and contribute to brand storytelling across LinkedIn and other channels.

Qualifications

• Experience in B2B or trade marketing.
• Experience working with a CRM platform such as HubSpot or Salesforce, with an understanding of lead management and marketing automation.
• Strong copywriting and content development skills, with experience producing proposals, tenders, presentations and sales collateral.
• Good understanding of B2B lead generation, customer acquisition, retention and sales enablement.
• Experience coordinating industry partnerships, trade events or other relationship-led marketing initiatives.

Responsibilities

• Develop and deliver B2B marketing initiatives aligned with broader commercial objectives, supporting customer acquisition, retention and revenue growth.
• Create and coordinate high-quality sales collateral, client presentations, tenders, bespoke proposals, case studies and customer references.
• Support go-to-market plans for new products, services and business initiatives.
• Manage B2B CRM marketing activity, including customer communications, lead nurturing, campaign execution and reporting.
• Coordinate trade events, industry activity and customer initiatives to generate and nurture new business opportunities.
• Manage industry partnerships, coordinating agreed deliverables, maximising partnership benefits and tracking commercial outcomes.
• Own the B2B LinkedIn strategy, developing customer stories, case studies and thought leadership content.
• Support customer-facing initiatives including photography, lookbooks, gifting campaigns and other sales resources.
• Monitor marketing performance and budgets, identifying opportunities to improve activity, engagement and return on investment.

Skills

B2B marketing

Lead generation

CRM marketing

Copywriting

Marketing automation

Content development

Partnership management

LinkedIn marketing

Tools

HubSpot

Salesforce

Job description

Sharp & Carter is seeking a Marketing Executive to drive B2B marketing initiatives that fuel customer acquisition, retention and growth. You will build compelling sales collateral, support go-to-market plans and manage CRM-driven campaigns to optimise lead nurturing and engagement.

Collaborating with stakeholders, you’ll steward partnerships, coordinate industry activity and contribute to brand storytelling across LinkedIn and other channels.