Marketing Executive - Loyalty

Sharp & Carter; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

Sharp & Carter is seeking a Marketing Executive to manage data-driven customer lifecycle campaigns across multiple channels, aligning acquisition, engagement and retention strategies. You will craft targeted communications to optimise performance across the member lifecycle and collaborate with internal teams and agencies for compelling campaigns.

The role focuses on executing omnichannel marketing programs, analyzing performance, and driving long-term customer value through iterative testing

Qualifications

• 3+ years experience in customer lifecycle and data-driven marketing roles.
• Proven track record of data-led campaigns driving acquisition, engagement and retention.
• Strong analytical skills to interpret data and draw insights.
• Experience developing test & learn frameworks and optimization programs.
• Excellent communication and collaboration with cross-functional teams.
• Knowledge of marketing automation platforms and CRM systems.

Responsibilities

• Execute acquisition, lifecycle engagement and retention campaigns with clear measures of success and reporting.
• Deliver omnichannel marketing communications across owned channels, offline media, digital and social advertising.
• Analyse campaign performance to identify opportunities for optimization and ensure targets are met.
• Collaborate with internal teams and agencies to develop compelling marketing collateral and messaging.
• Coordinate with internal teams to ensure seamless execution of marketing initiatives.
• Present campaign plans and performance metrics to stakeholders for alignment and post campaign review.
• Work with Marketing Managers to ensure successful execution of campaigns and initiatives.

Skills

Lifecycle marketing

Data-driven marketing

Campaign analytics

Test & learn

Cross-functional collaboration

Marketing automation

Tools

CRM systems

Marketing automation platforms

Job description

Overview

The Marketing Executive will manage data-driven customer lifecycle campaigns across various channels that support acquisition, engagement and retention of our members. You'll leverage your expertise to craft targeted communications to optimise performance across the entire member lifecycle.

Responsibilities

• Execute acquisition, lifecycle engagement and retention campaigns and programs with clear measures of success, develop analysis and reporting to achieve strong commercial returns and supporting long term customer value growth.
• Deliver omnichannel marketing communications focused on customer acquisition, engagement and retention, including owned channels, offline media, digital & social advertising
• Analyse campaign performance metrics to identify opportunities for optimisation and improvement, ensuring campaigns meet or exceed targets for customer acquisition and retention
• Collaborate with internal teams and creative agency to develop compelling marketing collateral and messaging that resonates with target audiences and drives engagement.
• Coordinate with internal teams to ensure seamless execution of marketing initiatives and campaigns.
• Present campaign plans, performance metrics and recommendations to key stakeholders for alignment and endorsement and post campaign review.
• Work closely with Marketing Managers and Executives and collaborate with internal and external partners to ensure the successful execution of marketing campaigns and initiatives

Skills

• 3+ years experience in customer lifecycle and data-driven marketing roles - partnerships experience highly regarded.
• Proven track record of executing successful data-led marketing campaigns that drive customer acquisition, engagement and retention.
• Strong analytical skills with the ability to interpret data, draw insights and make data-driven decisions.
• Proven experience in developing test & learn frameworks and optimisation programs, and driving conversion rates across multiple channels.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Knowledge in marketing automation platforms, CRM systems, and other marketing technologies.