CRM & Lifecycle Growth Lead

Sharp & Carter; Sydney; On-site; AUD 90,000 - 135,000; Full time

Job summary

Sharp & Carter is seeking a CRM and lifecycle marketing leader to build and lead the consumer growth strategy across the full customer lifecycle, including acquisition, onboarding, engagement, retention, advocacy, re-engagement and win-back. You will create scalable journeys and automated communications.

The role emphasizes platform experience (HubSpot, Klaviyo or similar), data-driven segmentation, privacy compliance and collaboration with marketing and e‑commerce teams to grow first‑party data

Qualifications

• 5+ years experience across CRM, lifecycle marketing, marketing automation, consumer engagement or growth marketing.
• Demonstrated experience developing lifecycle strategies and automated consumer communication programs.
• Hands‑on experience with platforms such as HubSpot, Klaviyo or comparable CRM and automation systems.
• Strong knowledge of audience segmentation, journey mapping and personalisation.
• Experience managing email and SMS campaigns, including campaign calendars and automated workflows.
• Strong analytical capability, including interpreting campaign performance, conversion, engagement and retention data.
• An understanding of first‑party data, database health, privacy obligations and email marketing compliance.
• Strong project management and stakeholder influencing skills.
• Commercial and financial acumen, including budget management.
• Excellent written communication, grammar and creative writing capability, with exceptional attention to detail.

Responsibilities

• Develop and execute the annual CRM and lifecycle marketing strategy.
• Design and optimise end‑to‑end consumer journeys.
• Build and manage email, SMS and automated communication programs.
• Develop segmentation frameworks using behavioural, demographic and purchase data.
• Grow and improve the quality of first‑party consumer database.
• Develop nurture programs supporting product launches, product registration, education, events, advocacy and loyalty.
• Establish CRM reporting and measurement frameworks.
• Analyse engagement, conversion, retention and lifetime‑value performance.
• Translate data into practical recommendations and commercial outcomes.
• Work closely with the EI and OD marketing team, e‑commerce team and agency partners.
• Ensure communications comply with privacy legislation, email marketing requirements and brand standards.

Skills

CRM

Lifecycle marketing

Marketing automation

Consumer engagement

Growth marketing

Tools

HubSpot

Klaviyo

Job description

Sharp & Carter is seeking a CRM and lifecycle marketing leader to build and lead the consumer growth strategy across the full customer lifecycle, including acquisition, onboarding, engagement, retention, advocacy, re-engagement and win-back. You will create scalable journeys and automated communications.

The role emphasizes platform experience (HubSpot, Klaviyo or similar), data-driven segmentation, privacy compliance and collaboration with marketing and e‑commerce teams to grow first‑party data