Growth-Driven eCommerce & Digital Marketing Leader

Advanced Cosmeceuticals Skin Group; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working environment

Professional development opportunities

Job summary

Advanced Cosmeceuticals is seeking an accomplished eCommerce & Digital Marketing Manager to shape and drive the company’s digital growth strategy across the Beautify Skincare marketplace and brand websites. You will own the digital ecosystem, optimise conversion, and grow revenue through CRM, lifecycle marketing and performance channels.

You’ll work autonomously with strong cross-functional collaboration and a data-driven approach to identify opportunities, build campaigns, and deliver

Qualifications

• 7+ years in Digital Marketing / eCommerce leadership.
• Proven experience growing Shopify or similar platforms.
• Expertise in paid media, SEO and performance marketing.
• Experience with Klaviyo, Shopify Plus and lifecycle platforms.
• Track record of improving conversion, online revenue and profitability.
• Experience managing CRM platforms and loyalty programs.
• Strong analytical mindset for data-driven decisions.
• Excellent stakeholder management across functions.
• Able to balance strategy with hands-on execution.
• Autonomous, with ownership and accountability.
• Collaborative with Sales, Marketing and Operations.
• Degree in Marketing/Commerce/Business or related.

Responsibilities

• Lead the commercial growth and optimisation of the Beautify Skincare marketplace, driving website traffic, customer acquisition, conversion, average order value, repeat purchase and revenue growth.
• Develop and execute ACSG's digital growth strategy, ensuring digital initiatives support broader commercial objectives and business performance.
• Oversee the performance, optimisation and customer experience across all ACSG brand websites, continually identifying opportunities to improve engagement, conversion and online sales.
• Own the digital marketing investment strategy across SEO, paid search, paid social, affiliate and performance marketing channels to maximise ROI and customer acquisition.
• Lead the execution of the digital promotional calendar, including online exclusives, campaign activations, product launches and key promotional events.
• Drive CRM, customer acquisition, lifecycle marketing, customer segmentation, retention and loyalty programs to increase customer lifetime value and long-term growth.
• Manage Shopify operations, merchandising, product availability, onsite content and catalogue accuracy to deliver a seamless customer experience.
• Oversee the B2B ordering portal, ensuring product, pricing and promotional accuracy while driving adoption and customer satisfaction.
• Monitor, analyse and report on key digital and eCommerce KPIs, including traffic, conversion rate, AOV, CAC, ROAS, repeat purchase rate and customer lifetime value, translating insights into actionable recommendations.
• Use customer, campaign and eCommerce performance data to identify growth opportunities, optimise digital performance and inform strategic decision-making.
• Balance strategic planning with hands-on execution, ensuring digital initiatives are delivered effectively, efficiently and on time.
• Partner closely with Sales, Marketing, Customer Care, Operations, Finance and IT & Business Systems teams to deliver integrated digital solutions and commercial outcomes.
• Build strong internal partnerships and influence stakeholders across the business through data-driven insights, collaboration and commercially focused recommendations.
• Collaborate with Brand Managers to support product launches, promotional campaigns and customer engagement initiatives.
• Manage external agencies, technology partners and vendors, ensuring initiatives are delivered on time, on budget and to a high standard.
• Identify and implement opportunities for innovation, continuous improvement and emerging digital capabilities that enhance customer experience and drive business growth.

Skills

Digital leadership

Data-driven

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing/Commerce/Business or related

Tools

Klaviyo

Shopify Plus

Looker Studio

Job description

Advanced Cosmeceuticals is seeking an accomplished eCommerce & Digital Marketing Manager to shape and drive the company’s digital growth strategy across the Beautify Skincare marketplace and brand websites. You will own the digital ecosystem, optimise conversion, and grow revenue through CRM, lifecycle marketing and performance channels.

You’ll work autonomously with strong cross-functional collaboration and a data-driven approach to identify opportunities, build campaigns, and deliver