eCommerce & Digital Marketing Manager

Advanced Cosmeceuticals Skin Group; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working environment

Professional development opportunities

Job summary

Advanced Cosmeceuticals is seeking an accomplished eCommerce & Digital Marketing Manager to shape and drive the company’s digital growth strategy across the Beautify Skincare marketplace and brand websites. You will own the digital ecosystem, optimise conversion, and grow revenue through CRM, lifecycle marketing and performance channels.

You’ll work autonomously with strong cross-functional collaboration and a data-driven approach to identify opportunities, build campaigns, and deliver

Qualifications

• 7+ years in Digital Marketing / eCommerce leadership.
• Proven experience growing Shopify or similar platforms.
• Expertise in paid media, SEO and performance marketing.
• Experience with Klaviyo, Shopify Plus and lifecycle platforms.
• Track record of improving conversion, online revenue and profitability.
• Experience managing CRM platforms and loyalty programs.
• Strong analytical mindset for data-driven decisions.
• Excellent stakeholder management across functions.
• Able to balance strategy with hands-on execution.
• Autonomous, with ownership and accountability.
• Collaborative with Sales, Marketing and Operations.
• Degree in Marketing/Commerce/Business or related.

Responsibilities

• Lead the commercial growth and optimisation of the Beautify Skincare marketplace, driving website traffic, customer acquisition, conversion, average order value, repeat purchase and revenue growth.
• Develop and execute ACSG's digital growth strategy, ensuring digital initiatives support broader commercial objectives and business performance.
• Oversee the performance, optimisation and customer experience across all ACSG brand websites, continually identifying opportunities to improve engagement, conversion and online sales.
• Own the digital marketing investment strategy across SEO, paid search, paid social, affiliate and performance marketing channels to maximise ROI and customer acquisition.
• Lead the execution of the digital promotional calendar, including online exclusives, campaign activations, product launches and key promotional events.
• Drive CRM, customer acquisition, lifecycle marketing, customer segmentation, retention and loyalty programs to increase customer lifetime value and long-term growth.
• Manage Shopify operations, merchandising, product availability, onsite content and catalogue accuracy to deliver a seamless customer experience.
• Oversee the B2B ordering portal, ensuring product, pricing and promotional accuracy while driving adoption and customer satisfaction.
• Monitor, analyse and report on key digital and eCommerce KPIs, including traffic, conversion rate, AOV, CAC, ROAS, repeat purchase rate and customer lifetime value, translating insights into actionable recommendations.
• Use customer, campaign and eCommerce performance data to identify growth opportunities, optimise digital performance and inform strategic decision-making.
• Balance strategic planning with hands-on execution, ensuring digital initiatives are delivered effectively, efficiently and on time.
• Partner closely with Sales, Marketing, Customer Care, Operations, Finance and IT & Business Systems teams to deliver integrated digital solutions and commercial outcomes.
• Build strong internal partnerships and influence stakeholders across the business through data-driven insights, collaboration and commercially focused recommendations.
• Collaborate with Brand Managers to support product launches, promotional campaigns and customer engagement initiatives.
• Manage external agencies, technology partners and vendors, ensuring initiatives are delivered on time, on budget and to a high standard.
• Identify and implement opportunities for innovation, continuous improvement and emerging digital capabilities that enhance customer experience and drive business growth.

Skills

Digital leadership

Data-driven

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing/Commerce/Business or related

Tools

Klaviyo

Shopify Plus

Looker Studio

Job description

Advanced Cosmeceuticals – St Leonards Park NSW

Advanced Cosmeceuticals (ACSG) is a market-leading distributor and growth partner to clinics, practitioners and retail partners across Australia and New Zealand. Representing a portfolio of globally recognised brands, ACSG is entering an exciting phase of growth and transformation as we execute our ambitious three-year strategic plan.

Our purpose is to help our clinic and industry partners grow and succeed. We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

About the Role

Reporting to the Chief Marketing & Growth Officer, the eCommerce & Digital Marketing Manager is responsible for shaping, leading and delivering ACSG's digital growth strategy. With a strong focus on increasing website traffic, customer acquisition, online sales and revenue growth, you will drive the ongoing success of the Beautify Skincare marketplace, brand websites, digital marketing investment strategy, CRM, loyalty and lifecycle marketing programs.

This is a unique opportunity for a commercially minded digital leader who thrives in both strategy and operational execution. You are equally comfortable developing long-term growth plans as you are rolling up your sleeves to implement initiatives, optimise performance and deliver measurable outcomes. As a standalone role with significant autonomy, you will own ACSG's digital ecosystem and growth agenda, taking initiatives from concept through to execution while driving continuous improvement across all digital touchpoints.

You will bring strong analytical and data-driven decision-making capabilities, using customer, campaign and eCommerce performance insights to identify opportunities, optimise conversion, improve customer experience and maximise return on investment. Success in this role will come from your ability to translate data into actionable strategies that increase website traffic, improve conversion rates, grow customer lifetime value and deliver sustainable revenue growth.

A critical aspect of the role is building strong internal partnerships across the business. Working closely with Retail, Professional Sales, Marketing, Customer Care, Operations, Finance and IT & Business Systems teams, you will align digital initiatives with broader commercial objectives and ensure digital channels support business performance. Your ability to influence stakeholders, foster collaboration and bring teams together around shared goals will be key to your success.

Key Responsibilities

• Lead the commercial growth and optimisation of the Beautify Skincare marketplace, driving website traffic, customer acquisition, conversion, average order value, repeat purchase and revenue growth.
• Develop and execute ACSG's digital growth strategy, ensuring digital initiatives support broader commercial objectives and business performance.
• Oversee the performance, optimisation and customer experience across all ACSG brand websites, continually identifying opportunities to improve engagement, conversion and online sales.
• Own the digital marketing investment strategy across SEO, paid search, paid social, affiliate and performance marketing channels to maximise return on investment and customer acquisition.
• Lead the execution of the digital promotional calendar, including online exclusives, campaign activations, product launches and key promotional events.
• Drive CRM, customer acquisition, lifecycle marketing, customer segmentation, retention and loyalty programs to increase customer lifetime value and long-term growth.
• Manage Shopify operations, merchandising, product availability, onsite content and catalogue accuracy to deliver a seamless customer experience.
• Oversee the B2B ordering portal, ensuring product, pricing and promotional accuracy while driving adoption and customer satisfaction.
• Monitor, analyse and report on key digital and eCommerce KPIs, including traffic, conversion rate, AOV, CAC, ROAS, repeat purchase rate and customer lifetime value, translating insights into actionable recommendations.
• Use customer, campaign and eCommerce performance data to identify growth opportunities, optimise digital performance and inform strategic decision-making.
• Balance strategic planning with hands-on execution, ensuring digital initiatives are delivered effectively, efficiently and on time.
• Partner closely with Sales, Marketing, Customer Care, Operations, Finance and IT & Business Systems teams to deliver integrated digital solutions and commercial outcomes.
• Build strong internal partnerships and influence stakeholders across the business through data-driven insights, collaboration and commercially focused recommendations.
• Collaborate with Brand Managers to support product launches, promotional campaigns and customer engagement initiatives.
• Manage external agencies, technology partners and vendors, ensuring initiatives are delivered on time, on budget and to a high standard.
• Identify and implement opportunities for innovation, continuous improvement and emerging digital capabilities that enhance customer experience and drive business growth.

About You

To be successful in this role, you will bring:

• Minimum 7+ years' experience in a Digital Marketing, eCommerce or Digital Growth leadership role.
• Proven experience growing and optimising Shopify or similar eCommerce platforms.
• Strong expertise across paid media, SEO, performance marketing and customer acquisition.
• Experience with Klaviyo, Shopify Plus and customer lifecycle platforms.
• Demonstrated experience improving conversion rates, online revenue, customer retention and profitability.
• Experience managing CRM platforms, lifecycle marketing and customer loyalty programs.
• Strong analytical mindset with the ability to interpret data and make commercially driven decisions.
• Excellent stakeholder management skills with experience working across multiple business functions.
• Demonstrated ability to balance strategic thinking with hands‑on execution.
• Comfortable operating in a standalone role with a high degree of autonomy, ownership and accountability.
• Strong collaboration skills with the ability to build effective relationships across Sales, Marketing and Operations teams.
• Tertiary qualification in Marketing, Commerce, Business or a related discipline.

Highly Regarded

• Experience within beauty, skincare, aesthetics, wellness or retail industries.
• Experience using Looker Studio or similar reporting and analytics tools.
• Experience working within a multi‑brand or B2B/B2C environment.

Why Join ACSG?

At ACSG, our purpose is to help our clinic and industry partners grow and succeed.

We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

Joining ACSG means you will:

• Play a key role in shaping the future of digital growth across a leading ANZ business.
• Own and influence significant eCommerce and digital marketing outcomes.
• Work with some of the industry's most respected skincare and aesthetic brands.
• Be part of a passionate, collaborative and high-performing team.
• Drive innovation through digital transformation, customer experience and data‑led decision making.
• Enjoy a hybrid working environment and opportunities for ongoing professional development.

Ready to Drive Our Digital Growth?

If you are a commercially minded digital and eCommerce leader with a passion for customer experience, performance marketing and online growth, we would love to hear from you.