Growth-Driven Digital Marketing Leader - DTC/eCommerce

True Protein Pty Ltd; Northern Beaches Council; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Onsite gym, sauna & ice bath

Onsite parking

Generous discounts on True Products

Frequent team events & celebrations

Learning & development opportunities

Hybrid working environment

Job summary

True Protein Pty Ltd is seeking a Digital Marketing Manager to lead and execute our integrated digital strategy across paid media, SEO/GEO, and CRO. You will shape the digital roadmap, optimise the customer journey, and develop two direct reports.

Collaborate across marketing and cross-functional teams to align with brand priorities and revenue goals. The role focuses on driving ROAS, CAC control, and revenue growth through channel-specific plans and a structured testing roadmap, with hybrid

Qualifications

• 3-5 years of senior level experience in performance/digital marketing within an eCommerce or DTC environment.
• Proven experience managing and coaching direct reports in a digital marketing team.
• Deep knowledge of paid media, SEO/GEO & CRO with experience translating commercial goals into channel strategy and delivering against it.
• A track record of turning data into prioritised action with fluency using Shopify reports, GA4 and CRM data.

Responsibilities

• Translate the digital strategy into channel-specific plans with clear KPIs, including ROAS, CAC and revenue targets and own their delivery against performance goals.
• Drive execution across the full funnel, with a focus on Meta and Google, SEO/GEO and CRO.
• Manage, coach and develop your two direct reports that include a Digital Marketing Specialist and Digital Marketing Coordinator, fostering a high-performance culture.
• Lead a structured paid media testing roadmap, including new channels such as TikTok and Agentic Ad platforms, with defined hypotheses and success metrics.
• Map and optimise the digital customer journey, identifying friction points from first impression through to repeat purchase.
• Build and run tests across creatives, product pages and landing pages to improve conversion rates and enhance the customer journey.
• Analyse funnel and campaign performance using GA4, in platform data and CRM data, turning insights into prioritised, high-impact actions.
• Collaborate with content, web/UX, product, social, CX and marketing ops teams to ensure consistent messaging and seamless delivery.
• Manage external partners including agencies, with clear scopes, expectations and performance reviews.

Skills

Paid media

SEO/GEO

CRO

GA4 & CRM data

Leadership coaching

Tools

Shopify

GA4

Job description

True Protein Pty Ltd is seeking a Digital Marketing Manager to lead and execute our integrated digital strategy across paid media, SEO/GEO, and CRO. You will shape the digital roadmap, optimise the customer journey, and develop two direct reports.

Collaborate across marketing and cross-functional teams to align with brand priorities and revenue goals. The role focuses on driving ROAS, CAC control, and revenue growth through channel-specific plans and a structured testing roadmap, with hybrid