Growth Leader: Esmi Brand & Digital Commerce

DBG Health; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Exclusive employee discounts

EAP wellbeing support

Values-driven culture

Autonomous working environment

Bastas Academy for Health Leadership

DBG Health Leadership Academy

Job summary

DBG Health is seeking a Head of Esmi Brand & Digital Commerce to drive growth for Esmi Skin Minerals, shaping brand strategy and the digital commerce roadmap. You will own the online consumer experience, optimise websites, and lead data-driven decisions to improve profitability and customer lifetime value.

You will manage a high-performing team, partner with Brand, Product Development and Retail, and translate commercial objectives into measurable digital initiatives across all touchpoints.

Qualifications

• Proven senior leadership experience within ecommerce, digital commerce, DTC or omnichannel environments, ideally within beauty, skincare, FMCG or consumer brands.
• Strong commercial acumen with demonstrated experience managing P&L and delivering sustainable revenue growth.
• Deep expertise in ecommerce platforms, digital marketing, customer lifecycle management and conversion optimisation.
• Strong analytical capability with experience using platforms such as Shopify, GA4, CRM systems and digital performance tools to drive business outcomes.
• Exceptional stakeholder management and influencing skills, with the ability to lead cross-functional teams and external partners.
• Passionate people leader with a track record of building high-performing teams in fast-paced, growth-focused environments.

Responsibilities

• Lead the Esmi brand strategy, digital roadmap and ecommerce growth plans to deliver revenue, profitability and customer acquisition targets.
• Own the end-to-end digital consumer experience, including website optimisation, personalisation and conversion improvement initiatives.
• Drive commercial trading performance through promotional planning, product launches, merchandising and data-led decision-making.
• Oversee performance marketing, CRM, loyalty and customer lifecycle strategies to maximise acquisition, retention and lifetime value.
• Lead cross-functional collaboration with Brand, Product Development, Retail, Supply Chain and Customer Experience teams to execute growth opportunities.
• Coach and develop a high-performing digital commerce team while fostering a culture of innovation, accountability and commercial excellence.

Skills

Senior leadership

P&L management

Ecommerce strategy

Digital marketing

Tools

Shopify

GA4

CRM systems

Digital performance tools

Job description

DBG Health is seeking a Head of Esmi Brand & Digital Commerce to drive growth for Esmi Skin Minerals, shaping brand strategy and the digital commerce roadmap. You will own the online consumer experience, optimise websites, and lead data-driven decisions to improve profitability and customer lifetime value.

You will manage a high-performing team, partner with Brand, Product Development and Retail, and translate commercial objectives into measurable digital initiatives across all touchpoints.