Digital Marketing & eCommerce Manager

Advanced Cosmeceuticals; Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Advanced Cosmeceuticals seeks a Digital Marketing & eCommerce Manager to own and scale the Beautify Skincare marketplace and brand websites. You will set the digital growth strategy, optimise CRO, manage CRM programs, and lead paid media across channels.

This standalone role offers significant autonomy while aligning with Sales, Marketing and Operations to drive measurable commercial outcomes. You will collaborate with brand managers on launches and campaigns, manage Shopify ops and a B2B

Qualifications

• Minimum 5+ years' experience in a Digital Marketing, eCommerce or Digital Growth leadership role.
• Proven experience growing and optimising Shopify or similar eCommerce platforms.
• Strong expertise across paid media, SEO, performance marketing and customer acquisition.
• Demonstrated experience improving conversion rates, online revenue, customer retention and profitability.
• Experience managing CRM platforms, lifecycle marketing and customer loyalty programs.

Responsibilities

• Lead the commercial growth and optimisation of the Beautify Skincare marketplace, driving traffic, conversion, average order value and repeat purchase.
• Oversee the performance, optimisation and customer experience across all ACSG brand websites.
• Develop and execute SEO strategies to improve organic visibility, rankings and website performance.
• Own the digital marketing investment strategy across paid search, paid social, affiliate and performance marketing channels.
• Lead the execution of the digital promotional calendar, including online exclusives, campaign activations and key promotional events.
• Grow and optimise CRM, customer acquisition, segmentation, lifecycle marketing and loyalty programs.
• Manage Shopify operations, merchandising, product availability and catalogue accuracy.
• Oversee the B2B ordering portal, ensuring product, pricing and promotional accuracy while delivering an exceptional customer experience.
• Monitor digital performance and own key KPIs including traffic, conversion rate, AOV, CAC, ROAS, repeat purchase rate and customer lifetime value.
• Execute both strategic and day-to-day operational digital marketing and eCommerce activities to ensure initiatives are delivered effectively and on time.
• Identify new opportunities for growth through digital innovation, customer insights and emerging technologies.
• Partner with Sales, Marketing, Customer Service and Operations teams to drive digital success and commercial growth.
• Collaborate with brand managers to support product launches, promotional campaigns and customer engagement initiatives.
• Manage external agency and technology partners to deliver best-in-class digital outcomes.
• Influence and engage stakeholders across the business through data, insights and commercially focused recommendations.

Skills

Digital marketing leadership

Shopify optimization

SEO & PPC

Data-driven decisions

Stakeholder management

Education

Bachelor's in Marketing/Commerce or related

Tools

Shopify

Klaviyo

Looker Studio

Job description

Advanced Cosmeceuticals – St Leonards Park NSW

Advanced Cosmeceuticals (ACSG) is a market-leading distributor and growth partner to clinics, practitioners and retail partners across Australia and New Zealand. Representing a portfolio of globally recognised brands, ACSG is entering an exciting phase of growth and transformation as we execute our ambitious three-year strategic plan.

Our purpose is to help our clinic and industry partners grow and succeed. We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

About the Role

Reporting to the Head of Brand & Marketing, the Digital Marketing & eCommerce Manager is responsible for building, scaling and optimising ACSG's digital ecosystem. You will own the commercial success of the Beautify Skincare marketplace, brand websites, digital marketing investment strategy, CRM, loyalty and lifecycle marketing programs.

This is a unique opportunity for a commercially minded digital leader who enjoys both strategy and execution. As a standalone role with significant autonomy, you will have ownership of ACSG's digital growth agenda while remaining highly connected to the broader business. Success in this role will come from your ability to think strategically whilst also rolling up your sleeves and delivering operationally.

You will work closely with Sales, Marketing, Customer Service and Operations teams to ensure digital initiatives support broader commercial objectives, improve customer experience and deliver measurable business outcomes. Strong collaboration, stakeholder management and the ability to influence across multiple functions will be critical to your success.

Key Responsibilities

• Lead the commercial growth and optimisation of the Beautify Skincare marketplace, driving traffic, conversion, average order value and repeat purchase.
• Oversee the performance, optimisation and customer experience across all ACSG brand websites.
• Develop and execute SEO strategies to improve organic visibility, rankings and website performance.
• Own the digital marketing investment strategy across paid search, paid social, affiliate and performance marketing channels.
• Lead the execution of the digital promotional calendar, including online exclusives, campaign activations and key promotional events.
• Grow and optimise CRM, customer acquisition, segmentation, lifecycle marketing and loyalty programs.
• Manage Shopify operations, merchandising, product availability and catalogue accuracy.
• Oversee the B2B ordering portal, ensuring product, pricing and promotional accuracy while delivering an exceptional customer experience.
• Monitor digital performance and own key KPIs including traffic, conversion rate, AOV, CAC, ROAS, repeat purchase rate and customer lifetime value.
• Execute both strategic and day-to-day operational digital marketing and eCommerce activities to ensure initiatives are delivered effectively and on time.
• Identify new opportunities for growth through digital innovation, customer insights and emerging technologies.
• Partner with Sales, Marketing, Customer Service and Operations teams to drive digital success and commercial growth.
• Collaborate with brand managers to support product launches, promotional campaigns and customer engagement initiatives.
• Manage external agency and technology partners to deliver best-in-class digital outcomes.
• Influence and engage stakeholders across the business through data, insights and commercially focused recommendations.

About You

• Minimum 5+ years' experience in a Digital Marketing, eCommerce or Digital Growth leadership role.
• Proven experience growing and optimising Shopify or similar eCommerce platforms.
• Strong expertise across paid media, SEO, performance marketing and customer acquisition.
• Demonstrated experience improving conversion rates, online revenue, customer retention and profitability.
• Experience managing CRM platforms, lifecycle marketing and customer loyalty programs.
• Strong analytical mindset with the ability to interpret data and make commercially driven decisions.
• Excellent stakeholder management skills with experience working across multiple business functions.
• Demonstrated ability to balance strategic thinking with hands‑on execution.
• Comfortable operating in a standalone role with a high degree of autonomy, ownership and accountability.
• Strong collaboration skills with the ability to build effective relationships across Sales, Marketing and Operations teams.
• Tertiary qualification in Marketing, Commerce, Business or a related discipline.

Highly Regarded

• Experience within beauty, skincare, aesthetics, wellness or retail industries.
• Experience with Klaviyo, Shopify Plus and customer lifecycle platforms.
• Experience using Looker Studio or similar reporting and analytics tools.
• Experience working within a multi-brand or B2B/B2C environment.

Why Join ACSG?

At ACSG, our purpose is to help our clinic and industry partners grow and succeed.

We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

• Play a key role in shaping the future of digital growth across a leading ANZ business.
• Own and influence significant eCommerce and digital marketing outcomes.
• Work with some of the industry's most respected skincare and aesthetic brands.
• Be part of a passionate, collaborative and high-performing team.
• Drive innovation through digital transformation, customer experience and data-led decision making.
• Enjoy a hybrid working environment and opportunities for ongoing professional development.

Ready to Drive Our Digital Growth?

If you are a commercially minded digital and eCommerce leader with a passion for customer experience, performance marketing and online growth, we would love to hear from you.

Additional Information

Candidates who have previously interviewed for this position during the current recruitment process will not be considered and are respectfully requested not to reapply.