Digital Marketing Manager — Optimizely & Growth Lead (Contract)

Parity Consulting; Sydney; On-site; AUD 111,000 - 185,000; Part time

Job summary

Parity Consulting is seeking an experienced Digital Marketing Manager on a 3-month day-rate contract to own the digital ecosystem, including website strategy, content, marketing technology and customer journeys. You will drive measurable digital performance across lead generation, conversion and customer engagement.

Reporting to the Head of Product & Marketing, you will collaborate with senior stakeholders, technology teams and agencies in a fast-growing environment, shaping the organisation's

Qualifications

• Proven experience in digital marketing, website management or marketing technology within a commercial environment.
• Hands-on Optimizely experience with enterprise website management and lead generation campaigns at scale.
• Strong understanding of SEO, CRO, website analytics and customer journey design.

Responsibilities

• Lead development and ongoing management of the websites and digital platforms to support growth and client acquisition.
• Drive digital strategy across SEO, CRO, analytics and AI-enabled marketing initiatives.
• Design and execute lead generation, nurture and conversion programs with measurable business impact.
• Manage marketing technology platforms, website content and digital experiences with governance and alignment.
• Lead A/B testing and continuous improvement to optimise marketing performance.
• Translate digital insights into strategic recommendations to enhance customer journeys and outcomes.
• Collaborate with technology teams and agencies to deliver digital enhancements and integrations.

Skills

Optimizely

Digital marketing

Analytics

Lead generation

A/B testing

Tools

Google Analytics

Marketing automation

Job description

Parity Consulting is seeking an experienced Digital Marketing Manager on a 3-month day-rate contract to own the digital ecosystem, including website strategy, content, marketing technology and customer journeys. You will drive measurable digital performance across lead generation, conversion and customer engagement.

Reporting to the Head of Product & Marketing, you will collaborate with senior stakeholders, technology teams and agencies in a fast-growing environment, shaping the organisation's