Digital Optimisation & Experimentation Lead

BOQ Group; City of Brisbane; On-site; AUD 100,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangement

Discounted financial products

Salary sacrificing options

Paid parental leave

Purchase additional annual leave

Discounted private health insurance

Employee Assistance Program (EAP)

Employee network groups

Pride in Diversity membership

Job summary

BOQ Group is seeking a Digital Optimisation Specialist to drive experimentation and performance uplift across its websites and mobile apps. You will design, implement and analyse A/B and multivariate tests to improve UX, boost conversions and support business growth.

Working within the Digital and Marketing team, you’ll collaborate with Product Marketing, UX, Data & Analytics, Product and Technology to run an insight-led optimisation program aligned to strategic priorities.

Qualifications

• Hands-on experience running A/B and multivariate tests across websites or apps.
• Solid grasp of statistical methods and experiment design.
• Familiarity with A/B testing platforms, web analytics tools and content management systems.

Responsibilities

• Design, implement and analyse A/B and multivariate tests to improve user experience and lift conversions.
• Own test setup and execution from hypothesis creation and segmentation through to configuration, analysis and reporting.
• Maintain tagging, data tracking and dashboards to provide accurate, self-service insights.
• Help manage testing platforms and ensure regulatory and privacy compliance.
• Contribute to website uplift projects, content updates and BAU tasks.

Skills

A/B testing

Multivariate testing

Tools

Adobe Analytics

Adobe Launch

Job description

BOQ Group is seeking a Digital Optimisation Specialist to drive experimentation and performance uplift across its websites and mobile apps. You will design, implement and analyse A/B and multivariate tests to improve UX, boost conversions and support business growth.

Working within the Digital and Marketing team, you’ll collaborate with Product Marketing, UX, Data & Analytics, Product and Technology to run an insight-led optimisation program aligned to strategic priorities.