Growth-Driven Digital Marketing & E-Commerce Lead

Time Personnel; Pinelands; On-site; AUD 90,000 - 130,000; Full time

Job summary

Time Personnel is seeking a senior digital marketing lead to own the strategy for a portfolio of brands in an ecommerce context. The role requires hands-on management of Google Ads, Meta, email flows, SEO and analytics, with a focus on growth and profitability.

You will develop yearly plans, optimize campaigns, manage budgets, and coordinate content calendars while maintaining brand integrity across channels.

Qualifications

• Matric or equivalent qualification.
• 58 years' digital marketing experience, ideally within e-commerce/online retail.
• At least 2 years managing the full digital marketing function for a brand or portfolio.
• Experience managing an annual marketing budget.
• Proven ability to demonstrate results by brand and channel.
• Hands-on experience with Google Ads and Merchant Center.
• Strong Meta advertising experience.
• Experience building content pipelines and working with creators.
• Experience managing email flows and campaigns, using Klaviyo.
• Strong knowledge of GA4 and tag management.
• Experience developing and managing an SEO strategy.
• Personally build campaigns, write copy, manage feeds and produce reports.
• Comfortable testing, analysing and improving activity personally.
• Commercially focused and highly data-driven.
• UK or European e-commerce experience.
• Shopify or WooCommerce and CRO experience.
• Creator/influencer programme experience.
• Google and Meta certifications.

Responsibilities

• Own the digital marketing strategy for each brand and the overall portfolio.
• Develop annual and seasonal marketing plans.
• Audit performance against digital best practice and prioritise improvements based on commercial impact.
• Own online revenue growth while managing acquisition costs and profitability.
• Monitor MER, CAC, contribution and channel performance and act on data.
• Define clear roles and positioning for each brand within the market.
• Prevent brands from competing against each other in paid search.
• Structure accounts, product feeds and customer lists by brand.
• Identify opportunities to share content across brands while keeping distinct identities.
• Personally manage Google Ads and Google Merchant Center.
• Build and optimise campaign structures, product feeds and Shopping activity.
• Test Performance Max and other relevant opportunities.
• Carry out regular search-term analysis and campaign hygiene.
• Manage budgets and pacing based on weather, stock and seasonal demand.
• Test Microsoft Ads where commercially justified.
• Own Meta advertising from strategy through execution.
• Establish a regular creative testing programme and use performance data to guide decisions.
• Develop first-party audiences and leverage reviews and user-generated content.
• Manage content calendars and assets against plans.
• Set and manage the SEO strategy for each brand.
• Develop keyword strategies and track performance against targets.
• Identify technical SEO requirements and prioritise development work.
• Build and optimise email flows, including welcome, cart, post-purchase and win-back.
• Own monthly campaign calendars and segmentation.
• Ensure activity complies with consent requirements.
• Ensure accurate tracking across GA4, tag management and consent mode.
• Maintain a clear view of attribution and performance.
• Manage weekly budget pacing and take corrective action.
• Set weekly priorities and provide written briefs.
• Set objectives and a clear performance scorecard.
• Brief and manage freelancers/creators against measurable outcomes.
• Develop playbooks and repeatable processes for core marketing activities.

Skills

Digital marketing

Budget management

Google Ads

Meta advertising

Klaviyo

GA4

SEO

Content creation

A/B testing

Analytics

Influencer programs

Shopify

CRO

Tools

Google Ads

Google Merchant Center

Meta Ads Manager

Klaviyo

Shopify

WooCommerce

GA4

Tag Manager

Job description

Time Personnel is seeking a senior digital marketing lead to own the strategy for a portfolio of brands in an ecommerce context. The role requires hands-on management of Google Ads, Meta, email flows, SEO and analytics, with a focus on growth and profitability.

You will develop yearly plans, optimize campaigns, manage budgets, and coordinate content calendars while maintaining brand integrity across channels.