Growth-Driven Digital Marketing Manager (Optimizely)

Parity Consulting; Sydney; On-site; AUD 129,000 - 203,000; Full time

Job summary

Parity Consulting is seeking an experienced Digital Marketing Manager in Sydney to own the digital ecosystem, including website strategy, content, and marketing technology. The role focuses on driving lead generation, conversion, and customer engagement during a growth phase.

You will report to the Head of Product & Marketing and collaborate with internal teams and external agencies to shape and optimise the organisation's digital experience on a 3-month day-rate contract.

Qualifications

• Proven digital marketing experience in a commercial setting.
• Hands-on experience with Optimizely for websites and campaigns.
• Strong understanding of SEO, analytics and CRO.
• Ability to translate data into actionable marketing tactics.
• Experience with financial services or regulated industries is a plus.

Responsibilities

• Lead the development, optimisation and ongoing management of websites and digital platforms.
• Drive digital strategy across SEO, CRO, analytics and AI-enabled marketing initiatives.
• Design and execute lead generation, nurture and conversion programs.
• Manage marketing technology platforms and digital experiences with best-practice governance.
• Lead A/B testing, experimentation and continuous improvement initiatives.
• Translate insights into strategic recommendations to improve customer journeys.
• Collaborate with tech teams and agencies to deliver enhancements and integrations.

Skills

Digital marketing

SEO

Lead generation

Analytics

A/B testing

Stakeholder collaboration

Tools

Optimizely

Job description

Parity Consulting is seeking an experienced Digital Marketing Manager in Sydney to own the digital ecosystem, including website strategy, content, and marketing technology. The role focuses on driving lead generation, conversion, and customer engagement during a growth phase.

You will report to the Head of Product & Marketing and collaborate with internal teams and external agencies to shape and optimise the organisation's digital experience on a 3-month day-rate contract.