Digital Marketing Manager (Day Rate)

Parity Consulting; Sydney; On-site; AUD 111,000 - 185,000; Part time

Job summary

Parity Consulting is seeking an experienced Digital Marketing Manager on a 3-month day-rate contract to own the digital ecosystem, including website strategy, content, marketing technology and customer journeys. You will drive measurable digital performance across lead generation, conversion and customer engagement.

Reporting to the Head of Product & Marketing, you will collaborate with senior stakeholders, technology teams and agencies in a fast-growing environment, shaping the organisation's

Qualifications

• Proven experience in digital marketing, website management or marketing technology within a commercial environment.
• Hands-on Optimizely experience with enterprise website management and lead generation campaigns at scale.
• Strong understanding of SEO, CRO, website analytics and customer journey design.

Responsibilities

• Lead development and ongoing management of the websites and digital platforms to support growth and client acquisition.
• Drive digital strategy across SEO, CRO, analytics and AI-enabled marketing initiatives.
• Design and execute lead generation, nurture and conversion programs with measurable business impact.
• Manage marketing technology platforms, website content and digital experiences with governance and alignment.
• Lead A/B testing and continuous improvement to optimise marketing performance.
• Translate digital insights into strategic recommendations to enhance customer journeys and outcomes.
• Collaborate with technology teams and agencies to deliver digital enhancements and integrations.

Skills

Optimizely

Digital marketing

Analytics

Lead generation

A/B testing

Tools

Google Analytics

Marketing automation

Job description

Our client is a dynamic financial services organisation focused on delivering innovative, technology-driven solutions and exceptional client outcomes. Known for a collaborative, supportive and genuinely people first culture, they are looking for someone to join their Digital Marketing Function on a day rate basis.

The Opportunity

We're seeking an experienced Digital Marketing Manager with hands-on Optimizely experience to join our client on an initial 3-month day-rate contract, with potential to extend.

In this role, you'll take ownership of the digital ecosystem, spanning website strategy, content management, marketing technology and customer journey optimisation. You'll play a key role in driving measurable digital performance across lead generation, conversion and customer engagement.

Reporting to the Head of Product & Marketing, you'll work closely with senior stakeholders, technology teams and external agencies to shape and optimise the organisation's digital experience during an exciting period of growth.

Key Accountabilities

• Lead the development, optimisation and ongoing management of the organisation's websites and digital platforms to support business growth and client acquisition
• Drive digital strategy across SEO, conversion rate optimisation, analytics and emerging capabilities including AI-enabled marketing initiatives
• Design and execute lead generation, nurture and conversion programs that deliver measurable commercial impact
• Manage marketing technology platforms, website content and digital experiences, ensuring best practice governance and cross-functional alignment
• Develop and lead A/B testing, experimentation and continuous improvement initiatives to optimise marketing performance
• Translate digital insights and campaign data into strategic recommendations that enhance customer journeys and business outcomes
• Work collaboratively with technology teams and agency partners to deliver digital enhancements, integrations and innovation

Ideal Experience

• Proven experience in digital marketing, website management or marketing technology roles within a commercial environment
• Hands-on technical expertise with Optimizely and experience managing enterprise websites, digital content and lead generation campaigns at scale
• Strong understanding of SEO, conversion rate optimisation, website analytics and digital customer journey design
• Demonstrated ability to use data, insights and testing to drive measurable business outcomes and optimise marketing performance
• Experience within financial services or another regulated industry is advantageous

Why Apply

• Join an independent business focused on innovation, growth and delivering exceptional outcomes during an exciting transformational phase
• Lead a complete digital transformation across a sophisticated digital ecosystem with real autonomy and impact on client acquisition strategy
• Work alongside senior business leaders and emerging capabilities including AI-enabled marketing, with access to investment in people, technology and tools

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.