Digital Marketing Manager (Day Rate)

Parity Consulting; Sydney; On-site; AUD 129,000 - 203,000; Full time

Job summary

Parity Consulting is seeking an experienced Digital Marketing Manager in Sydney to own the digital ecosystem, including website strategy, content, and marketing technology. The role focuses on driving lead generation, conversion, and customer engagement during a growth phase.

You will report to the Head of Product & Marketing and collaborate with internal teams and external agencies to shape and optimise the organisation's digital experience on a 3-month day-rate contract.

Qualifications

• Proven digital marketing experience in a commercial setting.
• Hands-on experience with Optimizely for websites and campaigns.
• Strong understanding of SEO, analytics and CRO.
• Ability to translate data into actionable marketing tactics.
• Experience with financial services or regulated industries is a plus.

Responsibilities

• Lead the development, optimisation and ongoing management of websites and digital platforms.
• Drive digital strategy across SEO, CRO, analytics and AI-enabled marketing initiatives.
• Design and execute lead generation, nurture and conversion programs.
• Manage marketing technology platforms and digital experiences with best-practice governance.
• Lead A/B testing, experimentation and continuous improvement initiatives.
• Translate insights into strategic recommendations to improve customer journeys.
• Collaborate with tech teams and agencies to deliver enhancements and integrations.

Skills

Digital marketing

SEO

Lead generation

Analytics

A/B testing

Stakeholder collaboration

Tools

Optimizely

Job description

Digital Marketing Manager

The Company

Our client is a dynamic financial services organisation focused on delivering innovative, technology-driven solutions and exceptional client outcomes.Known for a collaborative, supportive and genuinely people first culture, they are looking for someone to join their Digital Marketing Function on a day rate basis.

The Opportunity

We're seeking an experienced Digital Marketing Manager with hands-on Optimizely experience to join our client on an initial 3-month day-rate contract, with potential to extend.

In this role, you'll take ownership of the digital ecosystem, spanning website strategy, content management, marketing technology and customer journey optimisation.You'll play a key role in driving measurable digital performance across lead generation, conversion and customer engagement.

Reporting to the Head of Product & Marketing, you'll work closely with senior stakeholders, technology teams and external agencies to shape and optimise the organisation's digital experience during an exciting period of growth.

Key Accountabilities

• Lead the development, optimisation and ongoing management of the organisation's websites and digital platforms to support business growth and client acquisition
• Drive digital strategy across SEO, conversion rate optimisation, analytics and emerging capabilities including AI-enabled marketing initiatives
• Design and execute lead generation, nurture and conversion programs that deliver measurable commercial impact
• Manage marketing technology platforms, website content and digital experiences, ensuring best practice governance and cross-functional alignment
• Develop and lead A/B testing, experimentation and continuous improvement initiatives to optimise marketing performance
• Translate digital insights and campaign data into strategic recommendations that enhance customer journeys and business outcomes
• Work collaboratively with technology teams and agency partners to deliver digital enhancements, integrations and innovation

Ideal Experience

• Proven experience in digital marketing, website management or marketing technology roles within a commercial environment
• Hands-on technical expertise with Optimizely and experience managing enterprise websites, digital content and lead generation campaigns at scale
• Strong understanding of SEO, conversion rate optimisation, website analytics and digital customer journey design
• Demonstrated ability to use data, insights and testing to drive measurable business outcomes and optimise marketing performance
• Experience within financial services or another regulated industry is advantageous

Why Apply

• Join an independent business focused on innovation, growth and delivering exceptional outcomes during an exciting transformational phase
• Lead a complete digital transformation across a sophisticated digital ecosystem with real autonomy and impact on client acquisition strategy
• Work alongside senior business leaders and emerging capabilities including AI-enabled marketing, with access to investment in people, technology and tools

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.At Parity, we believe in people, not just data.Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.