CRM & Lifecycle Growth Lead — Build from Scratch

Augment Talent; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Augment Talent in Sydney is seeking a CRM & Lifecycle Marketing Lead to build our CRM from the ground up, owning HubSpot, creating automated journeys and using data and personalisation to convert prospects into loyal customers.

You'll shape the strategy, do the building from day one, and work across Marketing, Product, Technology and Customer Success to improve engagement and lifetime value. 8+ years in marketing and 3+ years HubSpot are preferred.

Qualifications

• 8+ years’ marketing experience with strong B2C CRM ownership.
• 3+ years’ hands-on HubSpot experience across configuration and automation.
• Experience turning insight into action through lifecycle programs.
• Strong analytics, segmentation, retention, and conversion knowledge.
• Confident copywriting and proactive, hands-on attitude.

Responsibilities

• Own HubSpot setup, workflows, data, integrations, and reporting.
• Build automated customer journeys from lead to retention.
• Write impactful email and landing page copy with segmentation.
• Analyze performance, identify drop-offs, and run tests to improve results.
• Collaborate with Marketing, Product, Technology and Customer Success to boost lifetime value.

Skills

HubSpot & Lifecycle Marketing

CRM strategy & automation

Data analysis & segmentation

Copywriting for email/landing pages

A/B testing & optimisation

Cross-functional collaboration

Tools

HubSpot

Job description

Augment Talent in Sydney is seeking a CRM & Lifecycle Marketing Lead to build our CRM from the ground up, owning HubSpot, creating automated journeys and using data and personalisation to convert prospects into loyal customers.

You'll shape the strategy, do the building from day one, and work across Marketing, Product, Technology and Customer Success to improve engagement and lifetime value. 8+ years in marketing and 3+ years HubSpot are preferred.