Lifecycle & CRM Growth Architect - Fintech

Superhero; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Paid parental leave

Training and development support

Employee Assistance Program

Modern CBD office with snacks

Job summary

Superhero is seeking a seasoned CRM and lifecycle marketing leader to own the end-to-end customer journey across acquisition, activation, engagement, cross-sell and retention. You’ll design and implement journeys in Braze, coordinate with product, marketing, finance and support to create a single view of customer health and drive commercial impact.

You’ll lead multi-channel campaigns, build segmentation and scoring models, and mentor a small team while ensuring compliance and data governance

Qualifications

• 6+ years in CRM or lifecycle marketing with consumer app/fintech experience.
• Hands-on CRM: multi-step Canvases, Liquid, Connected Content, events schemas.
• Strong analytical mind: SQL, Mixpanel, ability to build segments yourself.
• Proven impact on activation, retention or revenue with holdout tests.
• Experience combining data from product, marketing, CRM and support.
• Clear copywriting with good judgement on when not to send.
• Strong stakeholder skills across Product, Engineering, Data and Compliance.
• Braze experience highly regarded.

Responsibilities

• Own end-to-end lifecycle strategy across acquisition, activation, engagement, cross-sell, retention and win-back.
• Map customer journeys per product line; identify key moments like first deposit and first trade.
• Build and own lifecycle roadmap prioritised by commercial impact.
• Design onboarding journeys through signup, ID verification, funding and first trade.
• Fix drop-off points with Product and Growth using nudges and in-app experiences.
• Partner with performance marketing so paid acquisition and CRM work as one funnel.
• Keep customers active with personalised multi-channel messaging.
• Drive cross-sell into Superhero Super and crypto products; reactivate dormant users.
• Own communication personalization: Canvas, segmentation, Currents, Content Cards, push, email, SMS.
• Collaborate with Engineering and Data on event taxonomy and data feeds.
• Build segmentation and scoring models; turn feedback into journey improvements.
• Report lifecycle performance with metrics, cohorts and attribution; conduct tests.

Skills

CRM/Lifecycle marketing

SQL

Mixpanel

Segmentation

Cohorts

Copywriting

Stakeholder management

Braze

Tools

Braze

Job description

Superhero is seeking a seasoned CRM and lifecycle marketing leader to own the end-to-end customer journey across acquisition, activation, engagement, cross-sell and retention. You’ll design and implement journeys in Braze, coordinate with product, marketing, finance and support to create a single view of customer health and drive commercial impact.

You’ll lead multi-channel campaigns, build segmentation and scoring models, and mentor a small team while ensuring compliance and data governance