CRM & Lifecycle Marketing Lead — HubSpot

MOCO Food Services; Brisbane; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Discounts on 6,500 items for employees

Financial advice and home loan support

On-site parking and lifestyle perks

Job summary

Moco Food Services is seeking a creative, commercially minded CRM & Lifecycle Marketing Manager to transform how we connect with customers. You will own the customer lifecycle, drive HubSpot implementation, and deliver innovative, data-driven campaigns across Marketing, Sales, Customer Experience and eCommerce.

Join a growing, independent business investing in its digital future. You will shape lifecycle strategies from acquisition to retention, create personalised journeys, and turn insights

Qualifications

• Strong experience with HubSpot Marketing Hub or comparable automation platform.
• CRM, lifecycle marketing and eDM campaign management experience in B2B.
• Experience building automated customer journeys, segmentation strategies and personalised campaigns.
• Analytical skills to translate data into actionable business insights.
• Proven ability to develop, execute and optimise campaigns for engagement, conversion and retention.
• Understanding of ecommerce, digital customer behaviour and loyalty strategies.
• Creative flair, strong communication and a proactive, ownership mindset.
• Tertiary qualification in Marketing, Digital Marketing, Business, Communications or related discipline.

Responsibilities

• Own HubSpot: Drive marketing automation, workflows, segmentation and platform optimisation.
• Shape the customer journey: Develop lifecycle strategies across acquisition, onboarding, growth, retention and win-back.
• Bring campaigns to life: Create engaging eDM campaigns and personalised communications.
• Turn insights into action: Use data and campaign performance to drive commercial results.
• Accelerate digital growth: Increase ecommerce engagement and customer loyalty.
• Collaborate across teams to innovate and continually enhance the customer experience.

Skills

HubSpot Marketing Hub

CRM

Lifecycle marketing

eDM campaigns

Data analytics

Campaign optimisation

Ecommerce

Customer loyalty

Communication skills

Strategic thinking

Ownership mindset

Education

Bachelor's degree in Marketing or related

Tools

HubSpot Marketing Hub

Job description

Moco Food Services is seeking a creative, commercially minded CRM & Lifecycle Marketing Manager to transform how we connect with customers. You will own the customer lifecycle, drive HubSpot implementation, and deliver innovative, data-driven campaigns across Marketing, Sales, Customer Experience and eCommerce.

Join a growing, independent business investing in its digital future. You will shape lifecycle strategies from acquisition to retention, create personalised journeys, and turn insights