Area Sales Manager - SA & NT

The LED Group ROBUS; Adelaide; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Career progression

Job summary

LED Group ROBUS is seeking an Area Sales Manager to cover SA & NT, including Adelaide. This field-based B2B role focuses on territory growth, account development and building long-term relationships with wholesalers, contractors and end users.

You will own your territory, implement a consultative sales approach, achieve revenue targets and contribute to the brand's growth across the Australian market. A dynamic, performance-driven environment awaits a motivated sales professional.

Qualifications

• Proven experience in B2B sales, account management or business development.
• Strong field sales capability and relationship-building skills.
• Experience in trade, wholesale, distribution, contractor or channel-based sales environments.
• Excellent organisation and presentation skills.

Responsibilities

• Proactive account and territory management.
• Develop and expand relationships with wholesalers, contractors and end users.
• Build market presence and brand visibility in the territory.
• Drive revenue growth through relationship-led selling.
• Manage the sales pipeline from lead generation to order placement.
• Meet and exceed sales targets and KPIs.

Skills

B2B sales

Account management

Territory planning

Relationship building

Negotiation

Communication

Job description

Our vision is to be our customers’ most trusted LED lighting brand — and trust sits at the centre of everything we do.

Designing and manufacturing products under the ROBUS brand, LED Group was established in Dublin, Ireland, in 1984 and now employs over 280 people globally. We operate across Australia, New Zealand, South Africa, the UK and Ireland, supplying high-quality commercial, residential and retail lighting solutions to wholesalers and contractors.

LED Group combines strong values with a performance-driven commercial culture. We think long-term, invest in people, and operate with the professionalism and ambition of a global brand. Our people are empowered to take ownership, build relationships, and drive growth — creating real career opportunities, not just roles.

About the Role

Covering NT, Adelaide Metro and Riverland, this is an exciting opportunity for a driven Area Sales Manager to join LED Group’s SA & NT Sales team.

This is a field-based B2B sales role focused on territory growth, market development, and long-term relationship building. Operating through a dual-market approach, the role builds strong partnerships with electrical wholesalers while also actively engaging electrical contractors and end users to generate demand and drive pull-through sales via the wholesale channel.

You will take ownership of your territory, develop key relationships, grow market presence, and build sustainable revenue through a consultative, professional sales approach.

Key Responsibilities

Proactive account and territory management

Develop and expand relationships with wholesalers, contractors and end users

Build market presence and brand visibility in the territory

Drive revenue growth through relationship-led selling

Manage the sales pipeline from lead generation through to order placement

Identify growth opportunities within existing and new accounts

Respond to quotations and enquiries in a timely and professional manner

Support product development and market feedback initiatives

Meet and exceed sales targets and KPIs

Skills & Experience

Proven experience in B2B sales, account management or business development

Strong field sales capability and relationship-building skills

Experience in trade, wholesale, distribution, contractor or channel-based sales environments

Strong commercial acumen and territory planning skills

Excellent organisation, communication and presentation skills

Self-motivated, disciplined, and results-focused

Professional, reliable and team-oriented approach

Current driver’s licence with a clean record

About You

While experience in the lighting industry or selling into the electrical wholesale channel is highly regarded, it is not essential.

We are equally interested in high-performing B2B sales professionals with backgrounds in:

Field-based sales roles

Distributor, wholesale, or channel sales models

Trade-focused industries

Contractor-focused selling environments

Construction or technical product sales

Route-to-market sales structures (selling through intermediaries while engaging end users)

This role suits someone who is commercially driven, motivated by growth, and excited by building a territory, not just managing accounts.

What’s On Offer

Opportunity to join a growing global organisation

Competitive salary package and great bonus structure

Career development and long-term progression opportunities

Hirer responsiveness Salary match Number of applicants

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