Web Analytics & Tag Management Lead (Remote)

Acceda; Rosario; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role on Data & Analtyt

Opportunity to impact education/nonpro

Job summary

Prometeo Talent is partnering with a U.S.-based company to hire a Data Analyst specializing in GA4 and GTM tracking for education and nonprofit clients. The role focuses on implementing robust web analytics, pixel deployment, and privacy-compliant data collection across multiple client sites.

You will own tagging architecture, conversions, and QA, ensuring accurate data through GA4 and CAPI integrations, while collaborating with cross-functional teams to deliver trustworthy insights for campaign

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers with the Web Services team.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure events for reporting and optimization.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; verify events in GA4 DebugView before live campaigns.
• Own data privacy compliance — manage cookie consent banners and consent mode; ensure GDPR/CCPA alignment and tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into tracking solutions.

Skills

GTM containers

GA4

HTML/CSS/JS

Data privacy

Analytical thinking

Communication skills

Tools

GA4 DebugView

GTM Preview mode

Browser developer tools

Job description

Prometeo Talent is partnering with a U.S.-based company to hire a Data Analyst specializing in GA4 and GTM tracking for education and nonprofit clients. The role focuses on implementing robust web analytics, pixel deployment, and privacy-compliant data collection across multiple client sites.

You will own tagging architecture, conversions, and QA, ensuring accurate data through GA4 and CAPI integrations, while collaborating with cross-functional teams to deliver trustworthy insights for campaign