Remote Website & Lifecycle Marketing Lead

The/Studio; Buenos Aires; Remote; ARS 136,310,000 - 196,892,000; Full time

Job summary

The THE/STUDIO is seeking a senior marketing leader to own website experience, lifecycle messaging, and growth-driven copy for global audiences. This in-house role shapes website structure, conversion, and product positioning, working directly with leadership to drive revenue.

You will run lifecycle programs, craft emails, and build data-driven tests to improve retention and acquisition, with high autonomy in a fast-scaling remote environment.

Qualifications

• 4+ years in B2B or e-commerce marketing with website CRO ownership.
• Proven track record creating copy and pages from customer research.
• Experience building lifecycle or email programs with revenue impact.
• Fluent written English and strong written communication.

Responsibilities

• Website and CRO: Own the structure, messaging, and conversion of our website and key product pages; plan and run tests and ship design/engineering changes.
• Lifecycle communication: Build the customer journey after the first order, including onboarding, reorder triggers, win-back, and repeat paths; own revenue goals with Head of Marketing.
• Positioning and messaging: Define how THE/STUDIO and each product line are positioned for each customer segment; maintain a single source of truth for website, ads, sales, and AI sales agent.
• Email: Plan, write and run lifecycle and marketing emails as part of customer communication.
• Customer research: Translate sales calls, customer conversations and reviews into copy, page changes and new tests.
• Reporting: Measure impact on revenue and CRM data: conversion rate, repeat revenue, repeat order value.

Skills

B2B marketing

E-commerce marketing

Lifecycle marketing

Copywriting

Website CRO

Analytics

Fluent English

Tools

HubSpot

Pipedrive

Email platform

Job description

The THE/STUDIO is seeking a senior marketing leader to own website experience, lifecycle messaging, and growth-driven copy for global audiences. This in-house role shapes website structure, conversion, and product positioning, working directly with leadership to drive revenue.

You will run lifecycle programs, craft emails, and build data-driven tests to improve retention and acquisition, with high autonomy in a fast-scaling remote environment.