Remote Global Lifecycle Marketing Specialist

Pearster; Buenos Aires; À distance; ARS 60 582 000 - 106 019 000; Plein temps

Avantages offerts par ce poste

Work from anywhere

USD compensation

Paid time off

International certifications coverage

Worldwide coworking spaces

Professional English growth

Referral program

Welcome kit

Résumé du poste

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers across the entire journey. You will lead campaigns across email and other channels, build automated workflows, and segment audiences to drive measurable results.

The role emphasizes collaboration with international teams, data-driven optimization, and staying ahead of CRM and marketing automation trends. Fully remote with USD compensation.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytics, communication, and problem-solving skills.
• Excellent time management and organizational skills with multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.

Responsabilités

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Connaissances

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

English proficiency

Outils

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Description du poste

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers across the entire journey. You will lead campaigns across email and other channels, build automated workflows, and segment audiences to drive measurable results.

The role emphasizes collaboration with international teams, data-driven optimization, and staying ahead of CRM and marketing automation trends. Fully remote with USD compensation.