Lifecycle Marketing Lead: Email, Retention & Growth

RemotelyCareer; Buenos Aires; A distancia; ARS 137.157.000 - 213.356.000; Jornada completa

Descripción de la vacante

RemotelyCareer’s NYC jewelry brand client seeks a strategic and hands-on Lifecycle/CRM marketer to own the customer journey from first purchase through advocacy. You will write copy, design and launch emails in Klaviyo, and use results to iterate programs.

You’ll build journeys for new, repeat, VIP, and lapsed customers, own automated flows including SMS, and collaborate with founders and teams to boost retention and LTV.

Formación

• 4+ years in lifecycle, CRM, retention, or ecommerce marketing.
• Hands-on experience building and launching email campaigns and automated flows in Klaviyo or a similar platform, plus SMS.
• Strong copywriting and eye for email design, merchandising, and conversion.
• Confident using customer and purchase data to guide segmentation, testing, and decisions.

Responsabilidades

• Lifecycle strategy: develop journeys for first-time buyers, repeat customers, VIPs, and lapsed customers.
• Email and SMS: own campaigns and automated flows end to end, including planning, copy, design, segmentation, QA, launch, reporting, optimization.
• Post-purchase experience: improve communications from order confirmation onward, including care, reviews, referrals, and second purchase.
• Loyalty and advocacy: develop VIP, rewards, early-access, and referral initiatives.
• Customer insights and reporting: use data and surveys to understand buying behavior and retention; report actionable next steps.
• Coordinate lifecycle messaging around launches, restocks, promotions, and key brand moments with teams.

Conocimientos

Lifecycle marketing

CRM

Retention

Ecommerce marketing

SMS marketing

Herramientas

Klaviyo

Descripción del empleo

RemotelyCareer’s NYC jewelry brand client seeks a strategic and hands-on Lifecycle/CRM marketer to own the customer journey from first purchase through advocacy. You will write copy, design and launch emails in Klaviyo, and use results to iterate programs.

You’ll build journeys for new, repeat, VIP, and lapsed customers, own automated flows including SMS, and collaborate with founders and teams to boost retention and LTV.