Senior Remote Lifecycle Marketing Lead

Optery; Argentina; Remote; ARS 121,164,000 - 136,310,000; Full time

Benefits offered by this job

Great health, dental, and vision

401k program with employer match

Paid time off

Job summary

Optery is seeking a senior lifecycle marketing lead to own the end-to-end CRM, retention, and email programs for a subscription-based service. You will design journeys, write or direct copy, run experiments, and report on results from a remote, globally distributed team based in the United States.

You will implement campaigns in Customer.io (or similar), build in-app messaging, optimize push communications, and collaborate with analytics, product, and support to drive revenue outcomes.

Qualifications

• 5+ years of hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service.
• Fluency in a modern marketing automation platform including segmentation, triggered workflows, and templating languages like Liquid.
• Strong copy instincts: can write clear, persuasive messaging and know when to test rather than debate.
• Comfort with data: define metrics, pull reports, interpret results honestly (SQL and product analytics a plus).
• Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics).
• Experience with AI and actively leveraging it in workflows.

Responsibilities

• Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate automated campaigns and triggered flows in the marketing automation platform.
• Own in-app messaging and transactional communications with product and engineering.
• Develop segmentation and personalization strategies using behavioral and account data.
• Run an experimentation program with A/B tests on sequences, subject lines, timing, and offers.

Skills

Lifecycle marketing

CRM

Retention

Email marketing

AI in workflows

Builder mindset

Tools

Customer.io

Iterable

Braze

Klaviyo

Job description

Optery is seeking a senior lifecycle marketing lead to own the end-to-end CRM, retention, and email programs for a subscription-based service. You will design journeys, write or direct copy, run experiments, and report on results from a remote, globally distributed team based in the United States.

You will implement campaigns in Customer.io (or similar), build in-app messaging, optimize push communications, and collaborate with analytics, product, and support to drive revenue outcomes.