Remote Lifecycle Marketing Lead - Email & Automation

The/Studio; Santa Fe Capital; Remote; ARS 139,364,000 - 201,304,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications covered

Global coworking access

English development

Job summary

Pearster is hiring a Lifecycle Marketing Specialist to design data-driven, multi-channel campaigns across email, SMS, and push notifications. You will build and optimize automated customer journeys, segment audiences, and collaborate with product, sales, and customer success to improve engagement and retention.

The role focuses on acquisition, onboarding, activation, retention, and reactivation, with a strong emphasis on analytics, experimentation, and data privacy compliance.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

English proficiency

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is hiring a Lifecycle Marketing Specialist to design data-driven, multi-channel campaigns across email, SMS, and push notifications. You will build and optimize automated customer journeys, segment audiences, and collaborate with product, sales, and customer success to improve engagement and retention.

The role focuses on acquisition, onboarding, activation, retention, and reactivation, with a strong emphasis on analytics, experimentation, and data privacy compliance.