Remote Lifecycle Marketing Lead — Growth & Automation

The/Studio; La Pampa; Remote; ARS 92,983,000 - 139,474,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces worldwide

English improvement

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and other channels, focusing on acquisition, onboarding, activation, retention, and reactivation. You will build automated journeys, segment audiences, and optimize messaging to boost engagement and conversions.

You will collaborate with global teams, ensure privacy compliance, and stay current with CRM tools like HubSpot, Braze, Klaviyo, Iterable, and SFMC, while earning in USD and enjoying

Qualifications

• 2+ years in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Proficient in marketing automation and data-driven strategies.
• Advanced English (C1) with excellent written and verbal skills.
• Ability to work independently and with international teams.
• Experience with CRM/ESP platforms like HubSpot, Braze, Klaviyo, Iterable, or SFMC.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention.
• Build and manage automated workflows and journeys.
• Segment audiences based on behavior and lifecycle stages.
• Create personalized campaigns to improve engagement and conversions.
• Monitor metrics and prepare performance reports with actionable insights.
• Collaborate with marketing, product, sales, and customer success teams.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Advanced English

Analytical skills

Communication skills

Time management

Independent work

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and other channels, focusing on acquisition, onboarding, activation, retention, and reactivation. You will build automated journeys, segment audiences, and optimize messaging to boost engagement and conversions.

You will collaborate with global teams, ensure privacy compliance, and stay current with CRM tools like HubSpot, Braze, Klaviyo, Iterable, and SFMC, while earning in USD and enjoying