Remote Lifecycle Growth Lead

Hire Hangar, Inc.; Santa Fe Capital; Remote; ARS 92,909,000 - 139,364,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications covered

Coworking spaces access

English development

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and push channels. You will build automated workflows, segment audiences, and optimize messaging to drive engagement, activation, and retention. Remote LATAM, USD compensation, and flexible collaboration with international teams.

You will analyze performance, coordinate calendars, and stay updated on CRM technologies and best practices to continuously improve the customer journey.

Qualifications

• 2+ years of experience in lifecycle marketing, CRM, email marketing or marketing automation.
• Advanced English (C1) – strong written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organization; can manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.
• Hands-on with CRM/marketing automation platforms (HubSpot, Braze, Klaviyo, Iterable, SFMC).
• Strong understanding of segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing based on data.
• Knowledge of email marketing metrics, retention strategies, and conversion optimization.
• Ability to interpret data and translate insights into improvements.
• Attention to detail and a proactive, results-driven mindset.
• Ability to work independently and with international teams.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push, and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention and reactivation.
• Build and manage automated workflows and customer journeys.
• Segment audiences by behavior, preferences and lifecycle stage.
• Create and optimize personalized campaigns to improve engagement and conversions.
• Coordinate campaign calendars, content requirements and timelines.
• Conduct A/B testing to optimize messaging, subject lines and segments.
• Monitor key metrics (open rates, CTRs, conversions, retention, LTV) and report performance.
• Collaborate with marketing, product, sales and customer success for consistent communication.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure campaigns comply with data privacy and best practices.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Analytics

Advanced English

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven campaigns across email, SMS, and push channels. You will build automated workflows, segment audiences, and optimize messaging to drive engagement, activation, and retention. Remote LATAM, USD compensation, and flexible collaboration with international teams.

You will analyze performance, coordinate calendars, and stay updated on CRM technologies and best practices to continuously improve the customer journey.