Lifecycle Email & Growth Marketing Specialist (Remote)

Un/Common; La Pampa; À distance; ARS 90 873 000 - 136 310 000; Plein temps

Avantages offerts par ce poste

Work from anywhere

Earn in USD

Paid time off

International certifications covered

Global coworking access

English improvement

Team activities

Welcome kit

Referral program

Résumé du poste

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other digital channels. You will develop customer journeys, segments, and personalized messaging to drive acquisition, activation, retention, and reactivation.

Lead automated workflows, collaborate with cross-functional teams, and continuously test and analyze results to improve engagement and conversion while ensuring privacy and best practices.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) with excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational abilities to run multiple campaigns.
• Experience with CRM/marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Ability to interpret data and translate insights into actionable improvements.

Responsabilités

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
• Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

Connaissances

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

A/B testing

Data analysis

Advanced English

Cross-functional collaboration

Outils

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Description du poste

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other digital channels. You will develop customer journeys, segments, and personalized messaging to drive acquisition, activation, retention, and reactivation.

Lead automated workflows, collaborate with cross-functional teams, and continuously test and analyze results to improve engagement and conversion while ensuring privacy and best practices.