Remote Lifecycle Marketing Specialist: Growth & Automation

Hirehawk Inc.; Buenos Aires; Remote; ARS 90,873,000 - 136,310,000; Full time

Benefits offered by this job

Work from anywhere

Paid in USD

Paid time off

International certifications fully/部分

Global coworking options

English development support

Team activities

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to craft data-driven campaigns across email, SMS, and push channels from a fully remote LATAM location. You will build automated customer journeys, segment audiences, and optimize messaging to enhance engagement, activation, and retention.

You’ll collaborate with marketing, product, sales, and customer success teams while maintaining privacy standards and leveraging leading CRM platforms to drive measurable growth.

Qualifications

• 2+ years in lifecycle/CRM marketing, email or automation.
• Advanced English (C1) written and spoken.
• Strong analytical, communication and problem-solving skills.
• Excellent time management with multiple campaigns.
• Proven experience in lifecycle campaigns.
• Hands-on CRM/automation experience with listed platforms.
• Segmentation, automated workflows, personalized messaging.
• Experience with A/B testing and optimization.
• Knowledge of email metrics, retention strategies, and conversions.
• Ability to translate data into actionable improvements.
• Detail-oriented and proactive with independent work and collaboration.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push and other channels.
• Develop engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and customer journeys.
• Segment audiences by behavior and lifecycle stage.
• Create and optimize personalized campaigns to improve engagement and conversions.
• Coordinate calendars, content requirements, and timelines.
• Conduct A/B tests to optimize messaging and segmentation.
• Monitor key metrics and provide data-driven recommendations.
• Collaborate with marketing, product, sales, and customer success teams.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure compliance with data privacy regulations and best practices.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Analytics

A/B testing

Independent work

Cross-team collaboration

Education

Bachelor’s degree in Marketing/Analytics/ Communications

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to craft data-driven campaigns across email, SMS, and push channels from a fully remote LATAM location. You will build automated customer journeys, segment audiences, and optimize messaging to enhance engagement, activation, and retention.

You’ll collaborate with marketing, product, sales, and customer success teams while maintaining privacy standards and leveraging leading CRM platforms to drive measurable growth.