Remote Lifecycle Marketing Lead (Email, CRM & Automation)

The/Studio; Ciudad de Mendoza; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces access

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to craft data-driven campaigns across email, SMS, push, and other channels. Focus on acquisition, onboarding, activation, retention, and reactivation, building automated workflows and personalized messaging.

You will segment audiences, run A/B tests, and analyze metrics to boost engagement and lifetime value, collaborating with global teams to ensure cohesive customer communications and compliance with data privacy standards.

Qualifications

• 2+ years of lifecycle/CRM/email marketing experience.
• Advanced English (C1) with excellent written and verbal skills.
• Strong analytical, communication, and problem-solving abilities.
• Experience with CRM/marketing automation platforms (HubSpot, Braze, Klaviyo, Iterable, SFMC).

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push, and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys.
• Segment audiences based on behavior and lifecycle stages.
• Create personalized campaigns to improve engagement and retention.
• Coordinate calendars, content requirements, and timelines.
• Conduct A/B tests and optimize messaging and segmentation.
• Monitor and analyze key metrics (open rates, CTR, conversions, retention, LTV).
• Prepare performance reports and provide actionable recommendations.
• Collaborate with marketing, product, sales, and customer success teams.

Skills

Lifecycle marketing

Analytical skills

Time management

Communication skills

Independent worker

Team collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to craft data-driven campaigns across email, SMS, push, and other channels. Focus on acquisition, onboarding, activation, retention, and reactivation, building automated workflows and personalized messaging.

You will segment audiences, run A/B tests, and analyze metrics to boost engagement and lifetime value, collaborating with global teams to ensure cohesive customer communications and compliance with data privacy standards.