Remote Lifecycle Marketing Specialist: Retention & Growth

Teem; La Pampa; A distancia; ARS 92.724.000 - 139.086.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces worldwide

Improve English

Referral program

Descripción de la vacante

Pearster is seeking a Lifecycle Marketing Specialist to design, implement, and optimize data-driven lifecycle campaigns across email, SMS, and digital channels. You will build automated workflows, segment audiences, and collaborate with product, sales, and customer success to enhance engagement and retention.

Ideal candidates bring 2+ years in lifecycle/CRM marketing, strong English skills, and experience with platforms like HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

Formación

• 2+ years of lifecycle marketing experience or similar.
• Advanced English (C1) with excellent written and verbal communication.
• Strong analytical and problem‑solving skills.
• Excellent time management and organizational abilities.
• Experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM/martech platforms listed above.
• Understanding of segmentation, automated workflows, and personalized messaging.

Responsabilidades

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and customer journeys using CRM/marketing automation tools.
• Segment audiences by behavior and lifecycle stage; create personalized campaigns.
• Coordinate campaign calendars, content requirements, and timelines.
• Conduct A/B testing to optimize messaging, subject lines, and performance.
• Monitor metrics like open and click rates, conversions, retention, and LTV.
• Prepare performance reports and actionable recommendations from data.

Conocimientos

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

A/B testing

Data analysis

English (C1)

Time management

Herramientas

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Descripción del empleo

Pearster is seeking a Lifecycle Marketing Specialist to design, implement, and optimize data-driven lifecycle campaigns across email, SMS, and digital channels. You will build automated workflows, segment audiences, and collaborate with product, sales, and customer success to enhance engagement and retention.

Ideal candidates bring 2+ years in lifecycle/CRM marketing, strong English skills, and experience with platforms like HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.