Remote Lifecycle Marketing Lead — CRM & Automation

Hire Hangar, Inc.; Neuquén; Remote; ARS 92,724,000 - 139,086,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Global coworking access

English improvement

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and push in a remote LATAM role. You will build automated customer journeys, segment audiences, and collaborate with international teams to maximize engagement and retention.

The role emphasizes experimentation, analytics, and compliance with data privacy, with compensation in USD and flexibility to work from anywhere.

Qualifications

• 2+ years in lifecycle marketing, CRM marketing or marketing automation.
• Excellent written and verbal English at C1 level.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and ability to manage multiple campaigns.
• Proven experience developing lifecycle campaigns across channels.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push and other channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention and reactivation.
• Build and manage automated workflows and customer journeys in CRM systems.
• Segment audiences by behavior and lifecycle stage.
• Create personalized campaigns to improve engagement and conversion.
• Coordinate campaign calendars, content needs and timelines.
• Conduct A/B testing to optimize messaging and performance.
• Monitor metrics (open rates, CTR, conversions, retention, LTV) and report findings.
• Collaborate with marketing, product, sales and customer success teams.
• Identify opportunities to improve automation and lifecycle processes.
• Ensure compliance with data privacy and email best practices.

Skills

Advanced English (C1)

Analytical skills

Communication

Problem-solving

Time management

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and push in a remote LATAM role. You will build automated customer journeys, segment audiences, and collaborate with international teams to maximize engagement and retention.

The role emphasizes experimentation, analytics, and compliance with data privacy, with compensation in USD and flexibility to work from anywhere.