Senior Remote Lifecycle Marketing Lead (USD)

Optery; Rosario; Remote; ARS 77,425,000 - 131,622,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Coworking spaces worldwide

English improvement

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other digital channels. You will build automated workflows, segment audiences, and craft personalized content to drive engagement from acquisition through retention.

The role is remote (LATAM) with USD compensation, offering flexible work from anywhere, ongoing certifications, and collaboration with international teams.

Qualifications

• 2+ years in lifecycle/CRM marketing or similar.
• Advanced English (C1) proficiency.
• Strong analytics and communication skills.
• Ability to manage multiple campaigns and deadlines.
• Experience with marketing automation tools.
• Familiarity with data privacy in campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push, and other channels.
• Develop engagement strategies for acquisition, onboarding, retention, and reactivation.
• Build automated workflows and customer journeys in CRM/automation platforms.
• Segment audiences by behavior and lifecycle stage.
• Create personalized campaigns to improve engagement and conversions.
• Coordinate calendars, content requirements, and timelines.
• Conduct A/B testing to optimize messaging and segmentation.
• Monitor key metrics: open rates, CTR, conversions, retention, CLV.
• Prepare performance reports and provide actionable recommendations.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent messaging.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

English C1

A/B testing

Analytics

Segmentation

Problem solving

Tools

HubSpot

Braze

Klaviyo

Iterable

SFMC

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, push, and other digital channels. You will build automated workflows, segment audiences, and craft personalized content to drive engagement from acquisition through retention.

The role is remote (LATAM) with USD compensation, offering flexible work from anywhere, ongoing certifications, and collaboration with international teams.