GTM Tracking Lead for Data-Driven Education Ads (Remote)

Us Job Finders; La Pampa; Remote; ARS 100,652,000 - 154,849,000; Full time

Benefits offered by this job

Remote work

Competitive pay

High-visibility role

Ownership over tracking infrastructure

Impact on education/nonprofit partners

Collaborative culture

Job summary

Us Job Finders is seeking a Tracking Specialist (GTM) for a remote role in the education marketing space. You will own the tagging architecture, connect website activity to paid platforms, and ensure data quality and privacy compliance across campaigns.

You will collaborate with a Data and Analytics team to deploy robust measurement, troubleshoot issues, and enable cross-team reporting. Ideal candidates have 3+ years in web analytics and GA4 expertise.

Qualifications

• 3+ years of hands-on tracking or web analytics in a marketing or agency setting.
• Intermediate experience with GTM containers, triggers, data layer, and server-side tagging.
• Experience planning, deploying and troubleshooting conversion tracking across major ad platforms (Meta, Google Ads, TikTok, LinkedIn).
• Hands-on GA4 experience, including event configuration, key events, and DebugView.

Responsibilities

• Own tag management and deployment across GTM, build data layers, manage container structure and server-side tagging where beneficial.
• Own conversion tracking and platform integration across Meta, Google Ads, TikTok, LinkedIn, etc., with events for leads or inquiries.
• Audit and debug tags, fix data discrepancies across platforms and CRM; run regular tag health checks.
• Ensure data privacy compliance with GDPR, CCPA, and consent management; adapt to privacy changes.
• Document tagging plans, naming conventions, and QA checklists for cross-team enablement.

Skills

Tag management

Conversion tracking

Privacy compliance

GA4

HTML/JS debugging

Communication

Education marketing experience

Tools

Google Tag Manager

GA4

DebugView

Job description

Us Job Finders is seeking a Tracking Specialist (GTM) for a remote role in the education marketing space. You will own the tagging architecture, connect website activity to paid platforms, and ensure data quality and privacy compliance across campaigns.

You will collaborate with a Data and Analytics team to deploy robust measurement, troubleshoot issues, and enable cross-team reporting. Ideal candidates have 3+ years in web analytics and GA4 expertise.