GTM Tracking Specialist for Data-Driven Ads - Remote

Us Job Finders; Buenos Aires; Remote; ARS 61,494,000 - 107,614,000; Full time

Benefits offered by this job

Remote role

Job summary

Our client, a fast-growing performance marketing agency focused on higher education and nonprofit sectors, is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across a multi-client environment.

You’ll implement tracking via Google Tag Manager, ensure data collection integrity from first click to CRM entry, and work with the Data and Analytics team to scale measurement capabilities.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands‑on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non‑technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversion APIs; configure standard and custom events for accurate reporting
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; run routine tag health audits
• Own data privacy compliance — manage cookie consent banners and consent mode configuration; align tracking with GDPR, CCPA; monitor changes
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; document technical setups for internal teams

Skills

Hands-on tracking

GTM containers

Conversion tracking

GA4 experience

HTML/CSS/JS for tag troubleshooting

Data privacy compliance (GDPR, CCPA)

Analytical mindset

Education marketing experience

Tools

Google Tag Manager

GA4

JavaScript

Browser DevTools

Server-side tagging

CAPI configuration

Job description

Our client, a fast-growing performance marketing agency focused on higher education and nonprofit sectors, is seeking a Tracking Specialist (GTM) to own web analytics and pixel deployment across a multi-client environment.

You’ll implement tracking via Google Tag Manager, ensure data collection integrity from first click to CRM entry, and work with the Data and Analytics team to scale measurement capabilities.