GTM Tracking Architect — Remote Data & Analytics

L'Oreal Usa; Neuquén; A distancia; ARS 106.347.000 - 167.117.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Asynchronous team

Career growth

Descripción de la vacante

Marketing Agency for Education is seeking a Tracking Specialist to own the web analytics and tagging architecture across multiple education and nonprofit clients. You will implement tracking via Google Tag Manager, configure events, and ensure data quality from first click to CRM entry.

You will collaborate with Paid Media, Web Services, and analytics teams to ensure accurate measurement and trusted reporting across campaigns, with a focus on privacy and scalable tracking workflows.

Formación

• 3+ years in web analytics or tracking in marketing/agency.
• GTM container and data layer implementation experience.
• Experience with conversion tracking across Meta, Google Ads, TikTok, LinkedIn.
• GA4 event configuration and DebugView proficiency.
• Knowledge of GDPR/CCPA and consent management.
• Ability to translate technical concepts for non-technical audiences.

Responsabilidades

• Own tag management and deployment across client sites in GTM.
• Configure conversion tracking and integrate with ad platforms.
• Audit tags, debug events, and ensure data integrity across platforms.
• Ensure privacy compliance and consent configuration.
• Document tagging plans and provide cross-team enablement.

Conocimientos

Tracking experience

GTM containers

Conversions & pixels

GA4 experience

HTML/CSS/JS

GDPR/CCPA knowledge

Analytical mindset

Herramientas

Google Tag Manager

GA4

Conversion API

Browser DevTools

Server-side tagging

Descripción del empleo

Marketing Agency for Education is seeking a Tracking Specialist to own the web analytics and tagging architecture across multiple education and nonprofit clients. You will implement tracking via Google Tag Manager, configure events, and ensure data quality from first click to CRM entry.

You will collaborate with Paid Media, Web Services, and analytics teams to ensure accurate measurement and trusted reporting across campaigns, with a focus on privacy and scalable tracking workflows.