Remote GTM & Analytics Tracking Specialist

DB Financial; Municipio de Rincón de los Sauces; A distancia; ARS 91.385.000 - 137.078.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

High-visibility role

Impact on data trust

Descripción de la vacante

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment for a portfolio of education and nonprofit partners. You’ll implement tracking via Google Tag Manager, troubleshoot across paid channels, and ensure airtight data collection from first click to CRM entry.

Reporting to the Data & Analytics Manager, you’ll own tag management, conversion tracking, QA, and privacy compliance, collaborating with Paid Media and Web Services to keep campaigns measurable

Formación

• 3+ years of hands-on tracking or web analytics in marketing/agency
• Experience with GTM containers, triggers, data layer, and server-side tagging
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms
• GA4 experience including event configuration, key events, and DebugView
• HTML/CSS selectors and basic JavaScript for tag troubleshooting
• Understanding of GDPR/CCPA and consent management
• Analytical mindset with ability to translate tracking concepts for non-technical audiences

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across multi-client environment; implement server-side tagging where it improves measurement
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and Conversions APIs; configure standard and custom events for reporting and optimization; maintain event tracking in GA4 from click to CRM entry
• Own QA, debugging & data integrity — audit and debug broken tags and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits
• Own data privacy compliance — manage cookie consent banners and consent mode; keep tracking aligned with GDPR, CCPA; monitor changes affecting tracking durability and adjust
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, QA checklists; translate business requirements into functional tracking solutions; document setups for internal teams

Conocimientos

GTM tag management

GA4 experience

Data privacy knowledge

Analytical thinking

Communication

Herramientas

Google Tag Manager

GA4

Meta Pixel

Google Ads

TikTok Pixel

Descripción del empleo

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment for a portfolio of education and nonprofit partners. You’ll implement tracking via Google Tag Manager, troubleshoot across paid channels, and ensure airtight data collection from first click to CRM entry.

Reporting to the Data & Analytics Manager, you’ll own tag management, conversion tracking, QA, and privacy compliance, collaborating with Paid Media and Web Services to keep campaigns measurable