Remote GTM & Analytics Tracking Specialist

DB Financial; La Pampa; Remote; ARS 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Impactful data work

Ownership over tracking

Job summary

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education-focused campaigns. You will implement tracking via Google Tag Manager, ensure accurate data collection across paid platforms, and maintain data integrity from click to CRM entry.

You'll lead QA, debug issues, and ensure privacy compliance across GDPR/CCPA, while collaborating with the Data & Analytics team to scale measurement for education and nonprofit partners.

Qualifications

• >3+ years in tracking or web analytics in marketing/agency

Responsibilities

• Own tag management & deployment across GTM; build data layers; manage container structure.
• Own conversion tracking & platform integration across Meta, Google Ads, TikTok, LinkedIn, Snapchat.
• Own QA, debugging & data integrity; audit tags and events; verify in GA4 DebugView.
• Own data privacy compliance; manage cookie banners and consent modes per GDPR/CCPA.
• Support documentation & cross-team enablement; maintain tagging plans and QA checklists.

Skills

Tag management

Data layer

Web analytics

GA4

CAPI

Server-side tagging

HTML/CSS/JS

Privacy compliance

Analytics storytelling

Tools

Google Tag Manager

GA4

DebugView

Job description

DB Financial is seeking a Tracking Specialist (GTM) to own the web analytics and pixel deployment architecture for education-focused campaigns. You will implement tracking via Google Tag Manager, ensure accurate data collection across paid platforms, and maintain data integrity from click to CRM entry.

You'll lead QA, debug issues, and ensure privacy compliance across GDPR/CCPA, while collaborating with the Data & Analytics team to scale measurement for education and nonprofit partners.