Remote DTC Growth Lead: Own the Full Funnel

Impulso Media; Rosario; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to manage end-to-end Google Ads for multiple DTC/eCommerce brands. You will own client relationships, present results, and defend your decisions. You’ll optimize campaigns (PMax, Shopping, Search), build landing pages and tracking, and work asynchronously with US East hours.

This is a fully remote, global role. You will be responsible for auditing accounts, maintaining feed health, and driving incremental growth with

Qualifications

• You have done this with real money.
• You are fluent in the whole stack.
• You are AI native, and you build.
• You can communicate your ideas in English at a native or near native level.
• You are skeptical of your own numbers.
• You can work US Eastern business hours for client calls.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords vs search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to manage end-to-end Google Ads for multiple DTC/eCommerce brands. You will own client relationships, present results, and defend your decisions. You’ll optimize campaigns (PMax, Shopping, Search), build landing pages and tracking, and work asynchronously with US East hours.

This is a fully remote, global role. You will be responsible for auditing accounts, maintaining feed health, and driving incremental growth with