Remote DTC Growth Strategist — Full-Funnel Google Ads Lead

Impulso Media; Santa Fe Capital; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

Sweat Pants Agency is looking for a Google Ads Media Buyer / Growth Strategist to own client accounts end to end, from strategy to execution. You will talk directly to clients, defend your decisions, and optimize feeds, tracking, and creative to drive measurable growth.

You will manage brand vs non-brand strategies, experiment with attribution, and build landing pages and tooling to remove bottlenecks. Remote role with global reach and US Eastern calls required.

Qualifications

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Audits before you touch anything: campaign structure, keywords vs search terms, negatives, bidding strategy, impression share, feed health, landing pages, audiences, and conversion tracking.
• Understand and defend attribution: NC-CPA and NC-ROAS focus with holdouts and geo experiments.
• Excellent English communication for client calls and updates.

Responsibilities

• Own a set of Google accounts end to end, including Feed, Merchant Center, and conversion tracking.
• Speak directly with clients, present results and plans, and defend your recommendations.
• Run brand and non-brand campaigns as separate entities and report them separately.
• Manage PMax awareness of its role vs incremental CAC and preserve control over automation.
• Own the landing pages, tests, and scripts needed to remove constraints and ship improvements.

Job description

Sweat Pants Agency is looking for a Google Ads Media Buyer / Growth Strategist to own client accounts end to end, from strategy to execution. You will talk directly to clients, defend your decisions, and optimize feeds, tracking, and creative to drive measurable growth.

You will manage brand vs non-brand strategies, experiment with attribution, and build landing pages and tooling to remove bottlenecks. Remote role with global reach and US Eastern calls required.