Remote DTC Growth Strategist & Google Ads Lead

Impulso Media; Neuquén; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist (Remote) to own the entire funnel for DTC and ecommerce brands. You will be the client contact, present results, plans, and defend your decisions; manage budgets from $5k/mo to six figures and optimize across Feed, Shopping, PMax, YouTube, and landing pages.

The role emphasizes incremental testing, attribution discussion, and building the required landing pages and tracking.

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact.
• Own the client relationship. There is no account manager between you and them.
• Audit before you touch anything: review campaign structure, keywords vs search terms, negatives, bidding, impression share, feed health, landing pages, audiences and conversion tracking.
• Run brand and non-brand as different businesses and report them separately.
• Know what PMax is actually doing and avoid optimizing against an incremental CAC when much volume is branded.
• Keep Google's automation on a leash by auditing auto applied recommendations and assets.
• Own the feed: Merchant Center hygiene, product titles, disapprovals, and promotions.
• Own the tracking: GA4, GTM, Shopify goal imports vs raw Google Ads tags, conversions.
• Diagnose bottlenecks (creative, offer, AOV, landing pages, checkout, tracking) and fix them.
• Build what the account needs: landing pages, scripts, and reporting.
• You are a fit if you have real-money Google Ads experience with DTC/eCommerce and can explain CPA/ROAS and changes made.
• You are fluent across the stack (Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM) and can discuss ideas in English at a native level.
• You are AI-native and can build landing pages with AI tools.
• You can work US Eastern business hours for client calls.
• Bonus: you have built/operated your own Shopify store or run Meta with significant spend.
• You are skeptical of numbers and prefer holdouts over dashboards.

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist (Remote) to own the entire funnel for DTC and ecommerce brands. You will be the client contact, present results, plans, and defend your decisions; manage budgets from $5k/mo to six figures and optimize across Feed, Shopping, PMax, YouTube, and landing pages.

The role emphasizes incremental testing, attribution discussion, and building the required landing pages and tracking.