Multi-Location Paid Search Lead - Remote & Conversion-Driven

Floowi; Rivadavia; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Remote-first

Paid U.S. holidays

PTO

Job summary

Floowi is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns for multi-location franchise brands, with emphasis on lead generation and measurable outcomes such as calls, form submissions, and bookings.

You will oversee hundreds of locations, handle budgeting and bid strategies, and ensure accurate conversion tracking using GA4, GTM, and offline data, while collaborating with clients in a remote LATAM environment.

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns focused on lead generation
• Experience managing multi-location advertising accounts, including 10+ locations
• Strong knowledge of Google Search campaign fundamentals and Smart Bidding
• Hands-on experience with Performance Max for lead generation and offline conversions
• Experience with GA4, GTM, call tracking, and offline conversion imports or Enhanced Conversions for Leads
• Agency experience managing multiple client accounts simultaneously
• Advanced English (C1+) in speech and writing for client calls
• Current Google Ads Search certification

Responsibilities

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location brands
• Manage advertising budgets and pacing across hundreds of locations
• Conduct ongoing campaign optimization through search term analysis, negative keywords, bid strategies, and asset testing
• Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations
• Implement and QA conversion tracking using GA4, GTM, call tracking, form submissions, and bookings data
• Work with attribution systems to import offline conversions and booked appointments into Google Ads
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management across large accounts

Skills

Lead generation

Multi-location management

Advanced English (C1+)

Campaign optimization

Data-driven decision making

Education

Google Ads Search Certification

Tools

Google Ads

GA4

Google Tag Manager

Call tracking

UTM tagging

Google Business Profile

Job description

Floowi is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns for multi-location franchise brands, with emphasis on lead generation and measurable outcomes such as calls, form submissions, and bookings.

You will oversee hundreds of locations, handle budgeting and bid strategies, and ensure accurate conversion tracking using GA4, GTM, and offline data, while collaborating with clients in a remote LATAM environment.