Paid Search Specialist

Floowi; Rivadavia; Teletrabalho; ARS 92 241 000 - 138 361 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first

Paid U.S. holidays

PTO

Resumo da oferta

Floowi is seeking a Paid Search Specialist to manage and optimize Google Ads campaigns for multi-location franchise brands, with emphasis on lead generation and measurable outcomes such as calls, form submissions, and bookings.

You will oversee hundreds of locations, handle budgeting and bid strategies, and ensure accurate conversion tracking using GA4, GTM, and offline data, while collaborating with clients in a remote LATAM environment.

Qualificações

• 3+ years hands-on experience managing Google Ads campaigns focused on lead generation
• Experience managing multi-location advertising accounts, including 10+ locations
• Strong knowledge of Google Search campaign fundamentals and Smart Bidding
• Hands-on experience with Performance Max for lead generation and offline conversions
• Experience with GA4, GTM, call tracking, and offline conversion imports or Enhanced Conversions for Leads
• Agency experience managing multiple client accounts simultaneously
• Advanced English (C1+) in speech and writing for client calls
• Current Google Ads Search certification

Responsabilidades

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location brands
• Manage advertising budgets and pacing across hundreds of locations
• Conduct ongoing campaign optimization through search term analysis, negative keywords, bid strategies, and asset testing
• Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations
• Implement and QA conversion tracking using GA4, GTM, call tracking, form submissions, and bookings data
• Work with attribution systems to import offline conversions and booked appointments into Google Ads
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management across large accounts

Conhecimentos

Lead generation

Multi-location management

Advanced English (C1+)

Campaign optimization

Data-driven decision making

Formação académica

Google Ads Search Certification

Ferramentas

Google Ads

GA4

Google Tag Manager

Call tracking

UTM tagging

Google Business Profile

Descrição da oferta de emprego

About our Client:

Our client is a digital marketing agency specializing in growth solutions for franchise brands, particularly in the health and wellness industry. The company combines creative strategy, paid media execution, proprietary technology, and performance attribution to help multi-location businesses generate leads, increase bookings, and measure marketing results at both local and national levels.

Short Description:

We are looking for a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands. This role focuses on generating measurable business outcomes, including phone calls, form submissions, and booked appointments, rather than simply driving traffic or impressions. You will oversee multiple accounts and hundreds of individual locations, with a strong emphasis on campaign structure, budget management, and advanced conversion tracking. The ideal candidate brings hands‑on experience with multi‑location lead generation campaigns and understands how to connect advertising performance with actual business results through call tracking and offline conversion data.

Location: 100% Remote (LATAM only)
Language Requirements: Advanced English (C1+)
Schedule: Full-time, aligned with EST
Start Date: ASAP

Compensation & Benefits:

Competitive salary in USD

Remote-first flexibility. Work from anywhere.

PTO and paid U.S. holidays

Responsibilities:

Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location franchise brands.

Manage advertising budgets and pacing across hundreds of locations, ensuring alignment with individual market goals.

Conduct ongoing campaign optimization through search term analysis, negative keyword management, bid strategies, ad copy, and asset testing.

Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations across multiple accounts.

Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.

Work with attribution systems to capture click IDs and UTMs and import offline conversions, including booked appointments and sales, into Google Ads.

Use Google Ads Editor, scripts, and AI tools to streamline campaign management and optimization across large accounts.

Qualifications:

3+ years of hands‑on experience managing Google Ads campaigns, primarily focused on lead generation rather than e-commerce.

Proven experience managing multi‑location advertising accounts, ideally within franchise businesses or local service industries, including at least one account with 10+ locations.

Strong knowledge of Google Search campaign fundamentals, including keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure.

Hands‑on experience with Performance Max campaigns for lead generation, including the use of offline conversion data to optimize bidding.

Practical conversion tracking experience with GA4, Google Tag Manager, call tracking platforms, and offline conversion imports or Enhanced Conversions for Leads.

Previous agency experience managing multiple client accounts simultaneously.

Advanced professional English (C1 or above), both spoken and written, with the ability to participate in client calls.

Current Google Ads Search certification.