Paid Search Specialist

Floowi; Argentina; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Remote‑first flexibility

PTO and paid U.S. holidays

Job summary

Floowi, a remote-first LATAM digital marketing partner, is seeking a Paid Search Specialist to manage and optimize Google Ads for multi-location franchise brands. You will focus on lead generation outcomes—phone calls, form submissions, and bookings—across hundreds of locations, leveraging advanced tracking and attribution.

You should bring 3+ years of hands-on Google Ads experience, multi-location account management, and strong English communication for client calls.

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns focused on lead generation.
• Experience managing multi-location accounts, including 10+ locations.
• Strong knowledge of Google Search fundamentals, keyword match types, negative keywords, Smart Bidding, and account structure.
• Hands-on experience with Performance Max campaigns for lead generation, including offline conversion data.
• Practical conversion tracking with GA4, GTM, call tracking platforms, and offline conversion imports.

Responsibilities

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi-location brands.
• Manage advertising budgets and pacing across hundreds of locations, aligning with market goals.
• Conduct ongoing optimization through search term analysis, negative keywords, bid strategies, ad copy, and asset testing.
• Configure location targeting, location assets, call assets, and Google Business Profile integrations across accounts.
• Implement, monitor, and QA conversion tracking using GA4, GTM, call tracking, forms, and bookings.
• Work with attribution systems to capture click IDs/UTMs and import offline conversions into Google Ads.
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management across large accounts.

Skills

Lead generation campaigns

Multi-location accounts

Agency experience

Google Ads mastery

Data analysis

Tools

Google Ads

GA4

Google Tag Manager

Google Ads Editor

Performance Max

Call tracking platforms

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client:

Our client is a digital marketing agency specializing in growth solutions for franchise brands, particularly in the health and wellness industry. The company combines creative strategy, paid media execution, proprietary technology, and performance attribution to help multi-location businesses generate leads, increase bookings, and measure marketing results at both local and national levels.

Short Description:

We are looking for a Paid Search Specialist to manage and optimize paid search campaigns for multi-location franchise brands. This role focuses on generating measurable business outcomes, including phone calls, form submissions, and booked appointments, rather than simply driving traffic or impressions. You will oversee multiple accounts and hundreds of individual locations, with a strong emphasis on campaign structure, budget management, and advanced conversion tracking. The ideal candidate brings hands‑on experience with multi‑location lead generation campaigns and understands how to connect advertising performance with actual business results through call tracking and offline conversion data.

Location: 100% Remote (LATAM only)
Language Requirements: Advanced English (C1+)
Schedule: Full-time, aligned with EST
Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote‑first flexibility. Work from anywhere.
• PTO and paid U.S. holidays

Responsibilities:

• Build, launch, and optimize Google Ads Search, Performance Max, and Demand Gen campaigns for multi‑location franchise brands.
• Manage advertising budgets and pacing across hundreds of locations, ensuring alignment with individual market goals.
• Conduct ongoing campaign optimization through search term analysis, negative keyword management, bid strategies, ad copy, and asset testing.
• Configure and maintain location targeting, location assets, call assets, and Google Business Profile integrations across multiple accounts.
• Implement, monitor, and QA conversion tracking using GA4, Google Tag Manager, call tracking, form submissions, and booking data.
• Work with attribution systems to capture click IDs and UTMs and import offline conversions, including booked appointments and sales, into Google Ads.
• Use Google Ads Editor, scripts, and AI tools to streamline campaign management and optimization across large accounts.

Qualifications:

• 3+ years of hands‑on experience managing Google Ads campaigns, primarily focused on lead generation rather than e‑commerce.
• Proven experience managing multi‑location advertising accounts, ideally within franchise businesses or local service industries, including at least one account with 10+ locations.
• Strong knowledge of Google Search campaign fundamentals, including keyword match types, search term analysis, negative keywords, Smart Bidding, and account structure.
• Hands‑on experience with Performance Max campaigns for lead generation, including the use of offline conversion data to optimize bidding.
• Practical conversion tracking experience with GA4, Google Tag Manager, call tracking platforms, and offline conversion imports or Enhanced Conversions for Leads.
• Previous agency experience managing multiple client accounts simultaneously.
• Advanced professional English (C1 or above), both spoken and written, with the ability to participate in client calls.
• Current Google Ads Search certification.