Lifecycle Marketing Lead — Remote (USD)

The/Studio; La Pampa; Remote; ARS 92,241,000 - 138,361,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

Certification support

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels from a remote LATAM location. You will build automated workflows, segment audiences, and personalize messaging to improve engagement and retention.

Ideal candidates have 2+ years in lifecycle marketing, strong English skills, and hands-on experience with major marketing platforms (HubSpot, Braze, Klaviyo, Iterable, or SFMC).

Qualifications

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
• Segment customer audiences based on behavior, preferences, and lifecycle stages.
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
• Coordinate campaign calendars, content requirements, and execution timelines.
• Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
• Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
• Prepare performance reports and provide actionable recommendations based on campaign data.
• Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Data analysis

Advanced English

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design and optimize data-driven campaigns across email, SMS, and other channels from a remote LATAM location. You will build automated workflows, segment audiences, and personalize messaging to improve engagement and retention.

Ideal candidates have 2+ years in lifecycle marketing, strong English skills, and hands-on experience with major marketing platforms (HubSpot, Braze, Klaviyo, Iterable, or SFMC).